TCL Mobile Online Survey

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* 2. What TCL product(s) do you own? (Select all that apply)

Televisions

Sound Bars

Smartphones

Tablets

Headphones

Home Comfort products

None of the above

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* 3. What was the purpose of your visit today to the TCL website? (Select all that apply)

Learn about TCL Televisions

Learn about TCL Sound bars

Learn about TCL Mobile products

Learn about TCL Headphones

Learn about TCL Home Comfort products

Purchase TCL Televisions

Purchase TCL Sound bars

Purchase TCL Mobile products

Purchase TCL Headphones

Purchase TCL Home Comfort products

Other (please specify)

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* 4. How did you hear about TCL? (Select all that apply)

TV commercials

Billboards/outdoor venues

Web searches

Video sites

Facebook

Instagram

X, formerly Twitter

TikTok

Mobile carrier websites and/or stores (e.g. T-Mobile, AT&T, Verizon, etc.)

Retailer website and/or stores (e.g. Amazon, Best Buy, Walmart, etc.)

Friends and family

Other (please specify)

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* 5. Are you currently looking for a new phone?

Yes

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* 6. What brand of mobile phone do you currently own?

TCL

Alcatel

Motorola

Google

Samsung

Apple

Other (please specify)

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* 7. Are you open to switching to another brand for your next mobile phone?

Yes

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* 8. How much do you plan to pay for your next mobile phone?

under $100

$100-$199

$200-$299

$300-$399

$400-$499

$500+

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* 9. Are you looking for an unlocked phone or carrier-specific phone?

Unlocked (supports multiple network operators' network)

Carrier-specific (supports a specific network operator's network)

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* 10. Are you currently on a prepaid or postpaid phone rate plan

Prepaid (e.g. Metro by T-Mobile, Cricket, Boost, Tracfone)

Postpaid (e.g. Verizon, T-Mobile, AT&T)

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* 11. Where do you plan to purchase your next mobile products? (Select all that apply)

National retailer websites (e.g. BestBuy.com, Walmart.com, etc.)

Mobile carrier store locations (e.g. T-Mobile, AT&T, Verizon, etc.)

E-commerce retailer web sites (e.g. Amazon.com, EBay.com, etc.)

TCL.com

National retailer store locations (e.g. Best Buy, Walmart, Target, etc.)

Mobile carrier web sites (e.g. T-Mobile.com, ATT.com, Verizon.com, etc.)

Other (please specify)

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* 12. How important are these features in your next phone?

	Not important	Somewhat important	Very important
Premium styling and design	Premium styling and design Not important	Premium styling and design Somewhat important	Premium styling and design Very important
More memory for storage	More memory for storage Not important	More memory for storage Somewhat important	More memory for storage Very important
High display refresh rate	High display refresh rate Not important	High display refresh rate Somewhat important	High display refresh rate Very important
Voice assistants (e.g. Google Assistant or Alexa)	Voice assistants (e.g. Google Assistant or Alexa) Not important	Voice assistants (e.g. Google Assistant or Alexa) Somewhat important	Voice assistants (e.g. Google Assistant or Alexa) Very important
Wireless charging	Wireless charging Not important	Wireless charging Somewhat important	Wireless charging Very important
Large battery capacity	Large battery capacity Not important	Large battery capacity Somewhat important	Large battery capacity Very important
Entertainment content preloaded	Entertainment content preloaded Not important	Entertainment content preloaded Somewhat important	Entertainment content preloaded Very important
Large display screen size	Large display screen size Not important	Large display screen size Somewhat important	Large display screen size Very important
Great front camera system (for selfies)	Great front camera system (for selfies) Not important	Great front camera system (for selfies) Somewhat important	Great front camera system (for selfies) Very important
Mobile wallet for in-store payments with your smartphone	Mobile wallet for in-store payments with your smartphone Not important	Mobile wallet for in-store payments with your smartphone Somewhat important	Mobile wallet for in-store payments with your smartphone Very important
Powerful sound (dual-speakers)	Powerful sound (dual-speakers) Not important	Powerful sound (dual-speakers) Somewhat important	Powerful sound (dual-speakers) Very important
Great rear multi-camera system	Great rear multi-camera system Not important	Great rear multi-camera system Somewhat important	Great rear multi-camera system Very important

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* 13. What do you use your smartphone for? (Select all that apply)

Enjoying entertainment (music, movies, streaming TV)

Browsing web sites (news, sports, weather, etc.)

Playing games

Responding to work-related email

Taking pictures (of others and/or selfies)

Checking and/or posting on social media

Performing financial activities online (banking, shopping)

Other (please specify)

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* 14. What other connected solutions would you be interested in?

Pet trackers (know where your pets are if they are lost)

Cameras (security, monitoring, etc.)

Smart speakers (Google Assistant or Alexa enabled speakers)

Smartwatches (calling, health and activity tracking, etc.)

General purpose trackers (know where your young kids are, personal belongings, etc.)

Tablets (stay connected even outside WiFi coverage)

Mobile hotspots (dedicated device to provide connectivity on the go)

Other (please specify)

None of the above

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* 15. Please indicate which of the following descriptions best fit the TCL brand. (Select all that apply)

Good user experience

Advanced smart connectivity technology

Premium

Trustworthy

Empowered by leading AI technology

Good value for money

Has strong innovation ability

Fashionable/stylish

Fits with how I see myself

Good product design

Global brand

Great product materials and workmanship

None of these describe the TCL brand

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* 16. What is your age?

Under 18

18-24

25-34

35-44

45-54

55-64

65+

Prefer not to answer

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* 17. What is your gender?

Female

Male

Non-binary

Prefer not to answer

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* 18. Which of the following categories best describes your family’s ancestral background?

White or Caucasian

Black or African American

Hispanic/Latino/Spanish Descent

Asian or Asian American

American Indian or Alaska Native

Native Hawaiian or Other Pacific Islander

Other (please specify)

Prefer not to say

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* 19. What is your annual household income?

Under $35,000

$35,000 to $54,999

$55,000 to $74,999

$75,000 to $99,999

$100,000 to $149,999

$150,000 to $199,999

$200,000+

Prefer not to answer

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* 20. Who is your current wireless provider?

AT&T

Boost Mobile

Cricket Wireless

Lifeline programs (e.g. Assurance Wireless, SafeLink Wireless, Qlink Wireless, etc.)

Metro by T-Mobile

Mint Mobile

Straight Talk

T-Mobile

Tracfone

US Cellular

Verizon

Total by Verizon

Other (please specify)

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* 21. Which of the following best describes you? (Select all that apply)

Excellent product performance is important

Having the latest innovative technology is important

Smart products that seamlessly connect my life is important

Only replace my phone when it's broken

None of the above

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* 22. In what US region do you live?

West

Midwest

South

Northeast

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* 23. What type of device did you use to take this survey?

Computer/Laptop

Tablet

Smartphone

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* 24. Please share additional suggestions below on how TCL can serve you better.

Do not provide us with your contact information here. If you would like to reach Product Support, please CLICK HERE.

TCL Mobile Online Survey

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* 1. Are you currently a TCL customer?

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* 2. What TCL product(s) do you own? (Select all that apply)

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* 3. What was the purpose of your visit today to the TCL website? (Select all that apply)

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* 4. How did you hear about TCL? (Select all that apply)

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* 5. Are you currently looking for a new phone?

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* 6. What brand of mobile phone do you currently own?

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* 7. Are you open to switching to another brand for your next mobile phone?

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* 8. How much do you plan to pay for your next mobile phone?

Question Title

* 9. Are you looking for an unlocked phone or carrier-specific phone?

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* 10. Are you currently on a prepaid or postpaid phone rate plan

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* 11. Where do you plan to purchase your next mobile products? (Select all that apply)

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* 12. How important are these features in your next phone?

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* 13. What do you use your smartphone for? (Select all that apply)

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* 14. What other connected solutions would you be interested in?

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* 15. Please indicate which of the following descriptions best fit the TCL brand. (Select all that apply)

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* 16. What is your age?

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* 17. What is your gender?

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* 18. Which of the following categories best describes your family’s ancestral background?

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* 19. What is your annual household income?

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* 20. Who is your current wireless provider?

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* 21. Which of the following best describes you? (Select all that apply)

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* 22. In what US region do you live?

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* 23. What type of device did you use to take this survey?

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* 24. Please share additional suggestions below on how TCL can serve you better. Do not provide us with your contact information here. If you would like to reach Product Support, please CLICK HERE.

* 24. Please share additional suggestions below on how TCL can serve you better.

Do not provide us with your contact information here. If you would like to reach Product Support, please CLICK HERE.