Help us choose a logo!

The Advocates are working on a new project and we would appreciate your feedback. Can you help us ensure the logo we select represents our mission and values for this initiative? 

Project Mission

To present libertarianism as a clear, inclusive and uplifting social philosophy, which all persons can embrace.

Logo Design Objectives

Represents these messages:
  • Mutual human respect – persuasion and voluntary cooperation vs. coercion
  • Mutual human benefit – happiness, harmony, and prosperity
  • Inclusivity
  • Messaging which will leverage your persuasive ability
Meets these style guidelines:
  • Timeless/classic as opposed to trendy
  • Welcoming/warm as opposed to powerful/forbidding
  • Thoughtful as opposed to whimsical
  • Collegial as opposed to authoritative


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* 1. How important is a logo to your interest in engaging with a website?

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* 2. What is your first impression of this logo?

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* 3. What does this logo convey to you, if anything?

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* 4. How does the below description of our logo impact your opinion of the design?

Logo Description

The logo depicts two persons, apparently opposed to each other. One is "liberal" (blue color), and one is "conservative" (red color). But there are shades from dark to light. We conceive of two distinct conceptions of the terms "liberal" and "conservative." 

The darker colors represent the current political conception of the terms liberal or conservative. This political aspect involves voting for politicians who will use their coercive power to force their or their constituents values on all persons. 

This contrasts with the lighter colored conception of the same persons but representing the personal values of liberals and conservatives. These personal values are good values for those who hold them, such as caring and social justice, respect for tradition, sanctity and self-reliance.

The gold color represents an advanced culture where persons can look to each other with Human Respect—where persons can work together, united in their common respect for each other's physical person and their property—while still maintaining the individuality of their personal values which enrich their personal lives and result in a social environment of harmony and prosperity.

Look closer—stare—at this logo! Their directions change, representing persons looking around for peaceful solutions to the many social issues we face—together. 

This is the Philosophy of Human Respect. 

It is based on the Principle of Human Respect.

We invite you to engage in a new frontier—the frontier of Human Respect and messaging which will allow you to realize the potential of classical liberal, libertarian, voluntarism, and human respect thought and visions!

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* 5. Comments on the Logo Description

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