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The Culture Report Issue 6
Authenticity Survey

1.What is your full name?(Required.)
2.What is your job title and department?(Required.)
3.Which generation do you identify with?
4.To which employee resource group (ERG) do you belong?
5.For The Culture Report, authenticity is being defined in many ways…a freedom to be who you are, to question beauty norms, to accept who you are in this moment.

In one word, how would you describe authenticity?
6.Why is authenticity important to you?
7.Does your cultural background influence your personal perspective of authenticity?
8.In both your personal and professional lives, how important is authenticity to you?
Not Important At All
Unimportant
Moderately Important
Important
Very Important
9.How would you rate the authenticity of beauty industry today?
Not Authentic
Somewhat Authentic
Moderately Authentic
Authentic
Very Authentic
10.What qualities make a brand authentic? Please select your top three.
11.Do you think that authenticity helps a brand's success? Why or why not?
12.Outside of beauty, which brands do you feel exemplify authenticity?
13.Which beauty brands do you feel represent authenticity?
14.Which beauty campaign do you feel is an example of authenticity? Please be specific.
15.Which two social platforms do you feel are the most authentic? 
16.Do ratings and reviews support your idea of authenticity?
17.Which retailers do you feel provide the most authentic shopping experience?
18.When you see influencers and celebrities in brand campaigns, does it feel authentic to you? Why or why not?
19.Anything else you'd like to share on the topic of authenticity and culture?