2-hour Online Group Discussion on 'Alcoholic Beverages' (D) red

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* 1. Please provide the following information so that we may contact you:

Name

City/Town

State/Province

ZIP/Postal Code

Email Address

Phone Number

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* 2. What is your age?

21 or younger

22-26

27-29

30-34

35-39

40-45

46-50

51-55

56-59

60-65

66-69

70 or older

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* 3. With which gender do you most identify with?

Male

Female

Non-Binary/Non-Conforming/Third Gender

Other (please specify)

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* 4. Please tell me if any of the follow statements best describe you.

I am currently pregnant, or nursing

I am currently trying to conceive

None of the above

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* 5. Which of the following types of beverages, if any, have you consumed in the past month?

Select all that apply...

Tea

Coffee

Bottled water

Alcoholic beverages

Carbonated soft drinks

None of the above

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* 6. Thinking about the alcoholic beverages you purchase and consume out-of-home and in-home, which of the following best describes you?

I am the main purchaser and decision maker

I am the joint purchaser and decision maker

Someone else purchases and decides what I drink

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* 7. Which of the following best describes where you usually consume alcoholic beverages?

I typically only drink alcohol at my or someone else’s home

I drink alcohol in home more often than out at pubs/bars/restaurants, but I do both

I drink alcohol both in home and out at pubs/bars/restaurants equally

I drink alcohol out at pubs/bars/restaurants more often than in-home, but i do both

I typically only drink alcohol out at pubs/bars and restaurants

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* 8. Which of the following types of alcoholic beverages, if any, have you consumed in the past 12 months?

Select all that apply...

Beer

Wine

Cider

Champagne/Sparkling Wine

Ready-To-Drink single serve cocktails already mixed in a can or bottle such as Margaritas, Old Fashioneds or Cosmos

Hard seltzer

Tequila

Vodka

Whiskey/Bourbon/Scotch

Gin

Rum

Liqueur/Cordial

Brandy/Cognac

None of these

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* 9. Which of the following types of alcoholic beverages, if any, have you consumed in the past 3 months?

Select all that apply...

Beer

Wine

Cider

Champagne/Sparkling Wine

Ready-To-Drink single serve cocktails already mixed in a can or bottle such as Margaritas, Old Fashioneds or Cosmos

Hard seltzer

Tequila

Vodka

Whiskey/Bourbon/Scotch

Gin

Rum

Liqueur/Cordial

Brandy/Cognac

None of these

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* 10. Which of those above, if any, would you NEVER consider drinking for any reason?

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* 11. Which alcohol brands are you aware of?
Select all that apply....

Crown Royal

Jim Beam

Jameson

Makers Mark

Jack Daniel’s

Bulleit

Evan Williams

Buchanan’s

Johnnie Walker

Wild Turkey

Titos

Hennessy

Patron

None of these

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* 12. When was the last time you consumed each of the following brands, if ever?

	Consumed in Past 3 months	Consumed in Past 4-12 months	Consumed in the past, but not in the last 12 months	Never consumed ever
Crown Royal	Crown Royal Consumed in Past 3 months	Crown Royal Consumed in Past 4-12 months	Crown Royal Consumed in the past, but not in the last 12 months	Crown Royal Never consumed ever
Jim Beam	Jim Beam Consumed in Past 3 months	Jim Beam Consumed in Past 4-12 months	Jim Beam Consumed in the past, but not in the last 12 months	Jim Beam Never consumed ever
Jameson	Jameson Consumed in Past 3 months	Jameson Consumed in Past 4-12 months	Jameson Consumed in the past, but not in the last 12 months	Jameson Never consumed ever
Makers Mark	Makers Mark Consumed in Past 3 months	Makers Mark Consumed in Past 4-12 months	Makers Mark Consumed in the past, but not in the last 12 months	Makers Mark Never consumed ever
Jack Daniel’s	Jack Daniel’s Consumed in Past 3 months	Jack Daniel’s Consumed in Past 4-12 months	Jack Daniel’s Consumed in the past, but not in the last 12 months	Jack Daniel’s Never consumed ever
Bulleit	Bulleit Consumed in Past 3 months	Bulleit Consumed in Past 4-12 months	Bulleit Consumed in the past, but not in the last 12 months	Bulleit Never consumed ever
Evan Williams	Evan Williams Consumed in Past 3 months	Evan Williams Consumed in Past 4-12 months	Evan Williams Consumed in the past, but not in the last 12 months	Evan Williams Never consumed ever
Buchanan’s	Buchanan’s Consumed in Past 3 months	Buchanan’s Consumed in Past 4-12 months	Buchanan’s Consumed in the past, but not in the last 12 months	Buchanan’s Never consumed ever
Johnnie Walker	Johnnie Walker Consumed in Past 3 months	Johnnie Walker Consumed in Past 4-12 months	Johnnie Walker Consumed in the past, but not in the last 12 months	Johnnie Walker Never consumed ever
Wild Turkey	Wild Turkey Consumed in Past 3 months	Wild Turkey Consumed in Past 4-12 months	Wild Turkey Consumed in the past, but not in the last 12 months	Wild Turkey Never consumed ever
Titos	Titos Consumed in Past 3 months	Titos Consumed in Past 4-12 months	Titos Consumed in the past, but not in the last 12 months	Titos Never consumed ever
Hennessy	Hennessy Consumed in Past 3 months	Hennessy Consumed in Past 4-12 months	Hennessy Consumed in the past, but not in the last 12 months	Hennessy Never consumed ever
Patron	Patron Consumed in Past 3 months	Patron Consumed in Past 4-12 months	Patron Consumed in the past, but not in the last 12 months	Patron Never consumed ever
None of these	None of these Consumed in Past 3 months	None of these Consumed in Past 4-12 months	None of these Consumed in the past, but not in the last 12 months	None of these Never consumed ever

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* 13. How often, if at all, would you say you drink these brands?

	Once a year or less	Few times a year	Once every few months	Once a month	2-3 times a month	Once a week or more
Crown Royal	Crown Royal Once a year or less	Crown Royal Few times a year	Crown Royal Once every few months	Crown Royal Once a month	Crown Royal 2-3 times a month	Crown Royal Once a week or more
Jim Beam	Jim Beam Once a year or less	Jim Beam Few times a year	Jim Beam Once every few months	Jim Beam Once a month	Jim Beam 2-3 times a month	Jim Beam Once a week or more
Jameson	Jameson Once a year or less	Jameson Few times a year	Jameson Once every few months	Jameson Once a month	Jameson 2-3 times a month	Jameson Once a week or more
Makers Mark	Makers Mark Once a year or less	Makers Mark Few times a year	Makers Mark Once every few months	Makers Mark Once a month	Makers Mark 2-3 times a month	Makers Mark Once a week or more
Jack Daniel’s	Jack Daniel’s Once a year or less	Jack Daniel’s Few times a year	Jack Daniel’s Once every few months	Jack Daniel’s Once a month	Jack Daniel’s 2-3 times a month	Jack Daniel’s Once a week or more
Bulleit	Bulleit Once a year or less	Bulleit Few times a year	Bulleit Once every few months	Bulleit Once a month	Bulleit 2-3 times a month	Bulleit Once a week or more
Evan Williams	Evan Williams Once a year or less	Evan Williams Few times a year	Evan Williams Once every few months	Evan Williams Once a month	Evan Williams 2-3 times a month	Evan Williams Once a week or more
Buchanan’s	Buchanan’s Once a year or less	Buchanan’s Few times a year	Buchanan’s Once every few months	Buchanan’s Once a month	Buchanan’s 2-3 times a month	Buchanan’s Once a week or more
Johnnie Walker	Johnnie Walker Once a year or less	Johnnie Walker Few times a year	Johnnie Walker Once every few months	Johnnie Walker Once a month	Johnnie Walker 2-3 times a month	Johnnie Walker Once a week or more
Wild Turkey	Wild Turkey Once a year or less	Wild Turkey Few times a year	Wild Turkey Once every few months	Wild Turkey Once a month	Wild Turkey 2-3 times a month	Wild Turkey Once a week or more
Titos	Titos Once a year or less	Titos Few times a year	Titos Once every few months	Titos Once a month	Titos 2-3 times a month	Titos Once a week or more
Hennessy	Hennessy Once a year or less	Hennessy Few times a year	Hennessy Once every few months	Hennessy Once a month	Hennessy 2-3 times a month	Hennessy Once a week or more
Patron	Patron Once a year or less	Patron Few times a year	Patron Once every few months	Patron Once a month	Patron 2-3 times a month	Patron Once a week or more
None of these	None of these Once a year or less	None of these Few times a year	None of these Once every few months	None of these Once a month	None of these 2-3 times a month	None of these Once a week or more

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* 14. What are your 2 favorite brands of Whiskey?

Please select 2.....

Crown Royal

Jim Beam

Jameson

Makers Mark

Jack Daniel’s

Bulleit

Evan Williams

Buchanan’s

Johnnie Walker

Wild Turkey

None of these

Other (please specify)

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* 15. Which brands above, if any, would you NEVER consider drinking?

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* 16. Now, using a scale of -3 to +3, where -3 means you hate the brand and +3 means you love the brand, please tell me how you would rate each of the following brands

	-3 Hate	-2 Strongly Dislike	-1 Somewhat Dislike	0 Indifferent / No Opinion	+1 Somewhat LIke	+2 Like Strongly	+3 Love
Johnnie Walker	Johnnie Walker -3 Hate	Johnnie Walker -2 Strongly Dislike	Johnnie Walker -1 Somewhat Dislike	Johnnie Walker 0 Indifferent / No Opinion	Johnnie Walker +1 Somewhat LIke	Johnnie Walker +2 Like Strongly	Johnnie Walker +3 Love
Jack Daniel’s	Jack Daniel’s -3 Hate	Jack Daniel’s -2 Strongly Dislike	Jack Daniel’s -1 Somewhat Dislike	Jack Daniel’s 0 Indifferent / No Opinion	Jack Daniel’s +1 Somewhat LIke	Jack Daniel’s +2 Like Strongly	Jack Daniel’s +3 Love
Jim Beam	Jim Beam -3 Hate	Jim Beam -2 Strongly Dislike	Jim Beam -1 Somewhat Dislike	Jim Beam 0 Indifferent / No Opinion	Jim Beam +1 Somewhat LIke	Jim Beam +2 Like Strongly	Jim Beam +3 Love
Jameson	Jameson -3 Hate	Jameson -2 Strongly Dislike	Jameson -1 Somewhat Dislike	Jameson 0 Indifferent / No Opinion	Jameson +1 Somewhat LIke	Jameson +2 Like Strongly	Jameson +3 Love

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* 17. Now I am going to ask you for a bit more detail about a few specific brands. Which of the following statements best describes your relationship for each brand?

	Drink Regularly	Consider often, but do not drink regularly	Used to drink regularly, but no longer consider	Never considered or consumed regularly
Johnny Walker	Johnny Walker Drink Regularly	Johnny Walker Consider often, but do not drink regularly	Johnny Walker Used to drink regularly, but no longer consider	Johnny Walker Never considered or consumed regularly
Jack Daniel’s	Jack Daniel’s Drink Regularly	Jack Daniel’s Consider often, but do not drink regularly	Jack Daniel’s Used to drink regularly, but no longer consider	Jack Daniel’s Never considered or consumed regularly
Jim Beam	Jim Beam Drink Regularly	Jim Beam Consider often, but do not drink regularly	Jim Beam Used to drink regularly, but no longer consider	Jim Beam Never considered or consumed regularly
Jameson	Jameson Drink Regularly	Jameson Consider often, but do not drink regularly	Jameson Used to drink regularly, but no longer consider	Jameson Never considered or consumed regularly

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* 18. On a scale of 1-5, with 1 as Strongly Agree and 5 as Strongly Disagree, how much do you agree or disagree with each of the following statements?

	1-Strongly agree	2-Agree	3-Neutral	4-Disagree	5-Strongly disagree
a) I’m not afraid to appear unconventional	a) I’m not afraid to appear unconventional 1-Strongly agree	a) I’m not afraid to appear unconventional 2-Agree	a) I’m not afraid to appear unconventional 3-Neutral	a) I’m not afraid to appear unconventional 4-Disagree	a) I’m not afraid to appear unconventional 5-Strongly disagree
b) I enjoy entertaining people at my home	b) I enjoy entertaining people at my home 1-Strongly agree	b) I enjoy entertaining people at my home 2-Agree	b) I enjoy entertaining people at my home 3-Neutral	b) I enjoy entertaining people at my home 4-Disagree	b) I enjoy entertaining people at my home 5-Strongly disagree
c) I tend to let others try new things before I try them	c) I tend to let others try new things before I try them 1-Strongly agree	c) I tend to let others try new things before I try them 2-Agree	c) I tend to let others try new things before I try them 3-Neutral	c) I tend to let others try new things before I try them 4-Disagree	c) I tend to let others try new things before I try them 5-Strongly disagree
d) I have friends from all walks of life	d) I have friends from all walks of life 1-Strongly agree	d) I have friends from all walks of life 2-Agree	d) I have friends from all walks of life 3-Neutral	d) I have friends from all walks of life 4-Disagree	d) I have friends from all walks of life 5-Strongly disagree
e) My friends are like family to me	e) My friends are like family to me 1-Strongly agree	e) My friends are like family to me 2-Agree	e) My friends are like family to me 3-Neutral	e) My friends are like family to me 4-Disagree	e) My friends are like family to me 5-Strongly disagree
f) It is more important to have a good time, than to have money or possessions	f) It is more important to have a good time, than to have money or possessions 1-Strongly agree	f) It is more important to have a good time, than to have money or possessions 2-Agree	f) It is more important to have a good time, than to have money or possessions 3-Neutral	f) It is more important to have a good time, than to have money or possessions 4-Disagree	f) It is more important to have a good time, than to have money or possessions 5-Strongly disagree
g) Among my friends, I would be considered one of the quiet ones	g) Among my friends, I would be considered one of the quiet ones 1-Strongly agree	g) Among my friends, I would be considered one of the quiet ones 2-Agree	g) Among my friends, I would be considered one of the quiet ones 3-Neutral	g) Among my friends, I would be considered one of the quiet ones 4-Disagree	g) Among my friends, I would be considered one of the quiet ones 5-Strongly disagree
h) When on a night out, I’m happiest when others take the lead and make the plans	h) When on a night out, I’m happiest when others take the lead and make the plans 1-Strongly agree	h) When on a night out, I’m happiest when others take the lead and make the plans 2-Agree	h) When on a night out, I’m happiest when others take the lead and make the plans 3-Neutral	h) When on a night out, I’m happiest when others take the lead and make the plans 4-Disagree	h) When on a night out, I’m happiest when others take the lead and make the plans 5-Strongly disagree
i) I like to live boldly and enjoy the ride	i) I like to live boldly and enjoy the ride 1-Strongly agree	i) I like to live boldly and enjoy the ride 2-Agree	i) I like to live boldly and enjoy the ride 3-Neutral	i) I like to live boldly and enjoy the ride 4-Disagree	i) I like to live boldly and enjoy the ride 5-Strongly disagree
j) Its important to me that my friends share similar views to my own.	j) Its important to me that my friends share similar views to my own. 1-Strongly agree	j) Its important to me that my friends share similar views to my own. 2-Agree	j) Its important to me that my friends share similar views to my own. 3-Neutral	j) Its important to me that my friends share similar views to my own. 4-Disagree	j) Its important to me that my friends share similar views to my own. 5-Strongly disagree

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* 19. What is your ethnicity or ethnic origin?

White/Non-LatinX

African American/Black

LatinX or Hispanic

Asian (South Asian, East Asian, etc)

American Indian or Alaska Native

Native Hawaiian or Pacific Islander

Other (please specify)

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* 20. Which of the following sexual orientation(s) do you most identify with?

Heterosexual or Straight

Gay

Lesbian

Bisexual

Pansexual

Asexual

Demisexual

Queer

Questioning or Usure

Same-Gender Loving

Other (please specify)

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* 21. Have you, or has any member of your immediate family, or a close friend, now or in the past 5 years, worked for, or had any special knowledge of any of the following types of businesses?

… an advertising or public relations firm?

… a marketing or marketing research firm or department?

… any kind of media company—like a TV or radio station or newspaper?

… as a consultant of any kind, in the marketing, market research, advertising, graphic/web design, alcohol or beverage industry?

… a company that manufactures, sells, or distributes beer, liquor, or wine?

… a store that sells liquor, wine, or beer?

… a bar or restaurant that sells liquor, wine, or beer?

… Journalism?

… Broadcasting?

None of the above

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* 22. When was the last time you did a market research study, if any, and what were the topics of all you have participated in?

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* 23. What is your education level?

Some high school

High school grad

Some college

College grad

Post Grad

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* 24. Which describes your employment status?

Full-time College/university student

Part-time College/university student

Work full-time (35 or more hours/week)

Work part-time (less than 35 hours/week)

Stay at home parent

Neither work nor attend school

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* 25. What is your occupation / industry you work in?

If a student, what is your study of area?

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* 26. Imagine you are throwing a party or an event at home. Who would you invite and what drinks and food would you serve? What would be the theme? What kinds of activities would you have at your party?

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* 27. For this study we will ask you to take part in a 120-min video enabled group discussion.

Because this is an online session, you will need a computer/laptop/tablet with a webcam. You cannot join the session using your mobile phone.

Do you currently have a webcam? (note: the webcam can be built into your computer/laptop/tablet or a separate piece of equipment that is plugged into your computer/laptop/tablet)

I have a working webcam built into my computer/laptop/tablet

I have a working webcam that can be plugged/attached to my computer/laptop/tablet

I do not have a webcam

I can use my mobile instead

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* 28. The session will take place on a video group discussion platform called Discuss.io. Have you ever used a video call platform like Zoom, Skype, Facetime or anything similar?

Yes, I have used a video call platform in the past and am comfortable using one for this session

Yes I have used a video call platform in the past, but am not very comfortable using them

No I have not used a video call platform in the past

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* 29. During your discussion, it is recommended that you use a headset or earbuds that include a microphone. Please let us know if you currently have a headset or earbuds?

I have a working headset with a microphone included

I have working earbuds with a microphone included

I do not have a headset or earbuds with a microphone

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* 30. During this discussion, we would ask for you to attend the meeting in a private space where you can give the discussion your full attention, similar to how it would be if the meeting were in person. Will you have a quiet place without disturbances where you can attend the meeting?

Yes

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* 31. Which of the following Dates/Times would you be available for the 2-hour Webcam Discussion?

Select all that apply....

Times are listed in Central Standard Time!

Wednesday, March 13 (4:30pm CT)

Wednesday, March 13 (7pm CT)

Thursday, March 14 (7pm CT)

Monday, March 18 (4:30pm CT)

Monday, March 18 (7pm CT)

Tuesday, March 19 (7pm CT)

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* 1. Please provide the following information so that we may contact you:

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* 2. What is your age?

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* 3. With which gender do you most identify with?

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* 4. Please tell me if any of the follow statements best describe you.

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* 5. Which of the following types of beverages, if any, have you consumed in the past month?Select all that apply...

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* 6. Thinking about the alcoholic beverages you purchase and consume out-of-home and in-home, which of the following best describes you?

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* 7. Which of the following best describes where you usually consume alcoholic beverages?

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* 8. Which of the following types of alcoholic beverages, if any, have you consumed in the past 12 months?Select all that apply...

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* 9. Which of the following types of alcoholic beverages, if any, have you consumed in the past 3 months?Select all that apply...

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* 10. Which of those above, if any, would you NEVER consider drinking for any reason?

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* 11. Which alcohol brands are you aware of? Select all that apply....

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* 12. When was the last time you consumed each of the following brands, if ever?

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* 13. How often, if at all, would you say you drink these brands?

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* 14. What are your 2 favorite brands of Whiskey?Please select 2.....

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* 15. Which brands above, if any, would you NEVER consider drinking?

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* 16. Now, using a scale of -3 to +3, where -3 means you hate the brand and +3 means you love the brand, please tell me how you would rate each of the following brands

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* 17. Now I am going to ask you for a bit more detail about a few specific brands. Which of the following statements best describes your relationship for each brand?

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* 18. On a scale of 1-5, with 1 as Strongly Agree and 5 as Strongly Disagree, how much do you agree or disagree with each of the following statements?

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* 19. What is your ethnicity or ethnic origin?

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* 20. Which of the following sexual orientation(s) do you most identify with?

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* 21. Have you, or has any member of your immediate family, or a close friend, now or in the past 5 years, worked for, or had any special knowledge of any of the following types of businesses?

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* 22. When was the last time you did a market research study, if any, and what were the topics of all you have participated in?

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* 23. What is your education level?

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* 24. Which describes your employment status?

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* 25. What is your occupation / industry you work in?If a student, what is your study of area?

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* 26. Imagine you are throwing a party or an event at home. Who would you invite and what drinks and food would you serve? What would be the theme? What kinds of activities would you have at your party?

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* 28. The session will take place on a video group discussion platform called Discuss.io. Have you ever used a video call platform like Zoom, Skype, Facetime or anything similar?

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* 29. During your discussion, it is recommended that you use a headset or earbuds that include a microphone. Please let us know if you currently have a headset or earbuds?

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* 30. During this discussion, we would ask for you to attend the meeting in a private space where you can give the discussion your full attention, similar to how it would be if the meeting were in person. Will you have a quiet place without disturbances where you can attend the meeting?

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* 31. Which of the following Dates/Times would you be available for the 2-hour Webcam Discussion? Select all that apply....Times are listed in Central Standard Time!

* 5. Which of the following types of beverages, if any, have you consumed in the past month?

Select all that apply...

* 8. Which of the following types of alcoholic beverages, if any, have you consumed in the past 12 months?

Select all that apply...

* 9. Which of the following types of alcoholic beverages, if any, have you consumed in the past 3 months?

Select all that apply...

* 11. Which alcohol brands are you aware of?
Select all that apply....

* 14. What are your 2 favorite brands of Whiskey?

Please select 2.....

* 25. What is your occupation / industry you work in?

If a student, what is your study of area?

* 31. Which of the following Dates/Times would you be available for the 2-hour Webcam Discussion?

Select all that apply....

Times are listed in Central Standard Time!