Santa Cruz Mountains Winegrape Growers and Wineries Research Needs Survey October 2024

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* 1. What is your primary role in the viticultural operation. Check all that apply.

Vineyard owner operator

Vineyard owner (but not involved with day-to-day operations)

Operator (but I lease the land)

Independent or contracted vineyard manager

In-house or employed crop or pest manager

Independant crop or pest consultant

Winery owner and operator

Winery operator

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* 2. Which of the following best describes your current vineyard management practices? Select all that apply.

Organic

Biodynamic

Conventional

Sustainable

Regenerative

Other (please specify)

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* 3. How large are your vineyards?

< 1 acre

1-5 acres

5-10 acres

10-30 acres

30-50 acres

50 + acres

Not applicable, I don't have any vineyards

Other (please specify)

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* 4. What is the scale of your winery operation?

Less than 2000 cases per year

2000-4,999 cases per year

5000 -9,999 cases per year

10,000-14,999 cases per year

15,000-19,999 cases per year

20,000 - 30,000 cases per year

30,000 - 50,000 cases per year

Not applicable, I don't have a winery

Other (please specify)

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* 5. What varieties do you grow? Check all that apply.

Chardonnay

Pinot Noir

Cabernet Sauvignon

Cabernet Franc

Syrah

Other (please specify)

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* 6. Do you have interest in growing new varietals in the SCM AVA? Which ones? Check all that apply.

Gamay

Aligote

Sauvignon Blanc

Chenin Blanc

Nebbiolo

Grenache

Native grapes

New Hybrids

Other (please specify)

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* 7. What are the biggest challenges you currently face in your operation? Check all that apply.

Grape sales

Disease management

Water management

Labor

Equipment

Modernization

Licensing and reporting to various agencies

Insect and mite management

Weed management

Vertebrate pest management

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* 8. What areas of research would you like the University of California, Santa Cruz to focus on? Use arrows to select and rank them, move them up or down in importance.

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* 9. What specific research projects or initiatives would you like to see implemented?

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* 10. What diseases are most impactful to your operation? Use arrows to select and then rank issues up or down in importance.

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* 11. What arthropod pests (insects, mites) are most impactful? Use arrows to select and move them up or down in importance.

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* 12. Would you be interested in participating in research studies conducted by the University of California, Santa Cruz?

Yes

Maybe

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* 13. What UCSC programs will be/are most helpful for your operation? Check all that apply.

Hiring summer interns

Educational workshops

On-campus viticultural research

Research on your farm

Publications

Other (please specify)

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* 14. Please provide your name.

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* 15. Please provide your email address for further communication such as survey results and updates on the project.

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* 16. Please provide a contact telephone number.

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* 17. Please share with us any other issues or concerns or new ideas or approaches you may have about local viticulture that we may have not addressed yet.