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IAB State-Of-Advertising Ad-Spend Covid-19 April 2020

Thank you for taking part in this IAB GCC study about the influence of COVID-19 situation on advertising dynamics and spend across the MENA region.

The length of the study is estimated at 5 minutes and collected data will be only used for statistical purposes and shared as aggregates across our membership. 

Submissions will be aggregated and will not be attributed to any individual company or person.
1.What best describes your job role/ title?(Required.)
2.In your role, which region are you responsible for? [Please select all that applies](Required.)
3.What advertising categories are you responsible for? [Please select all that apply](Required.)
4.Are there any short-term (March-June) advertising spend changes as a result of Covid-19?(Required.)
We’ve adjusted advertising downward by less than 30%
We’ve adjusted advertising downward by 30-49%
We’ve adjusted advertising downward between 50%-99%
All advertising is paused where possible until further notice
No
Still to be determined
June 2020 (Post Ramadan)
May (Ramadan)
April (before Ramadan)
5.For the April to June 2020 period, please provide your estimated percent change (YoY) for each media channel.(Required.)
Down by less than 30%
Down by 30-49%
Down by between 50%-99%
All advertising is paused where possible until further notice
Increase spends up to 20%
Increase spends by more than 20%
Still to be determined
Other
Digital Display | Video | Audio
Social Media
Paid Search
Non-Digital Media
Total All Media
6.For the July to December 2020 period, please provide your estimated percent change (YoY) for each media channel.(Required.)
Down by less than 30%
Down by 30-49%
Down by between 50%-99%
All advertising is paused where possible until further notice
Increase spends up to 20%
Increase spends by more than 20%
Still to be determined
Other
Digital Display | Video | Audio
Social Media
Paid Search
Non-Digital Media
Total All Media
7.Please indicate whether you plan to increase, decrease or make no change regarding usage of any of the following messaging strategies in the short-term (April through June):(Required.)
Increase
No change
Decrease
Cause-related marketing
Mission-based marketing
Performance marketing
Brand Equity
8.Please indicate whether you plan to increase, decrease or make no change regarding usage of any of the following tactics(Required.)
Increase
No change
Decrease
Programmatic buying
Audience targeting
Direct buys with premium publishers
Contextual changes
(brand safety restrictions)
News publishers and/or news content targeting
9.What is the relative impact of the Covid-19 on the MENA advertising market vs other major events such as:(Required.)
Significantly less negative impact
Less negative impact
Same
More negative impact
Significantly more negative impact
2008/2009 Financial Crisis
Historically low oil prices
10.Finally, from your own perspective in one or a couple of sentences, what's your view on the current situation and what piece of advice you can share with brands these times?(Required.)
Current Progress,
0 of 10 answered