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Data exhaust is a term used to describe data that companies toss out because it provides less or no value to their core business. However, data is becoming increasingly more important and presents additional revenue-generating opportunities. Having quality location data with wide coverage is one example of an opportunity to enhance insights into a user base for advertising, analysis, and analytics.
This survey is designed to quickly explore the possibilities of amplifying your business’s data by discovering whether or not you’re throwing away valuable information that could, ultimately, help generate additional revenues.