Destination Digital Maturity Survey

DMO

Welcome to the Destination Digital Maturity Survey for Ballyhoura DEDP

By participating in this survey, you will help us to evaluate the digital maturity levels of tourism businesses within the region. Your responses will help to establish a baseline for your organisation against which future progress can be measured. Your input is crucial to identify strengths, weaknesses, and untapped digital opportunities or supports that could significantly enhance Ballyhoura’s online presence and unlock new commercial opportunities for the destination.

The survey should take approximately 30 minutes to complete. Please complete your survey by 5pm on Friday, 2nd May 2025. If you have any questions at this stage, please contact rebecca.scanlan@failteireland.ie for assistance.

1.About you:(Required.)

Your name

Job title

Your Direct Contact Email Address

2.About your business:(Required.)

Business name

Business website

3.How many staff members do you have that are responsible for managing your website and product listings?(Required.)

Full-time

Part-time

Other (e.g. volunteers)

4.Are there other organisations that promote your destinations that you would like to work with or partner with? If your answer is yes, please state who they are.(Required.)

5.On average, how much time is spent managing the website and/or listings each week?(Required.)

0 hours

50 hours

100 hours

6.How is your business funded?(Required.)

7.How many website visitors did you receive in 2023 and 2024? (Best estimate)(Required.)

2023

2024

8.What percentage of your 2023 website visitors were from international markets? (Best estimate)(Required.)

50%

100%

9.What percentage of your 2024 website visitors were from international markets? (Best estimate)(Required.)

50%

100%

12.Can you please provide a brief written description of your ideal target audiences (e.g. individual tourists, families etc)(Required.)

13.Do you receive any revenue from the listings on your website?(Required.)

Yes