This study examines how college students in the U.S. engage with and respond to content shared by public figures on social media. You will be asked questions about how you relate to influencers and celebrities on social media, as well as how you respond to and use their recommendations. Some of the questions may involve personal topics, such as your experience with self-comparison and purchasing behaviors. However, benefits of participation may include contributing to our research as well as gaining a greater knowledge about persuasion in digital marketing. Your responses are completely anonymous, your name is not being collected so your responses cannot be connected to you in any way. This study is also completely voluntary. You may skip any question you do feel comfortable answering or you may decide not to participate at all. If you consent to participate in this study, please click the appropriate option below and begin.


Click one option:

Yes, I am 18 years old or older and agree to participate.

No, I do not wish to participate.

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