Potential Buyer Survey - Fresno Food Hub Assessment

As part of the Fresno DRIVE initiative and Fresno Future of Food Innovation effort housed at the Central Valley Community Foundation, Community Alliance with Family Farmers (CAFF), Sustainable Agriculture Education (SAGE) and our partners are currently evaluating opportunities to aggregate local produce from farmers in the Fresno Region and create new supply channels to sell produce and other goods both inside and outside the region. A food hub or aggregation site can serve lots of different functions so we need to hear from you to make sure it reflects buyer needs.

The first 50 respondents to our farmer and buyer surveys will receive $20 Visa gift cards and all respondents will be entered into a raffle to receive a $100 cash gift card and a piece of Patagonia gear. Please complete by February 28th to qualify.

This survey should take 5-10 minutes to complete.

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* 1. Where is your business located?

City:

Zip Code:

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* 2. Business Type:

Retail

Restaurant

Institution/Food Servive

Meal Provider

Processor

Online Grocer

Aggregator

Distributor

Other (please specify)

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* 3. Which of the following supply channels do you purchase local foods from?

Direct from farmer(s) or rancher(s)

Food hub(s) or farmer-led aggregator(s)

Regional produce distributor

Statewide/National broadline distributor

Other (please specify)

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* 4. Which of the following local farmers and ranchers do you currently purchase food from, directly or through an aggregator? (Check all that apply)

Small family farms

Mid-scale family farms

Black, Indigenous, and People of Color-owned

Women-owned farms

Veteran-owned farms

Beginning farmers or ranchers

Organic Certified farms

Organic or regenerative practices only, but not certified

Farm Stand/Street Vendor

Other (please specify)

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* 5. Are you experiencing any challenges purchasing from small farms and/or BIPOC- (Black Indigenous and People of Color) or women-owned farms?

Yes

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* 6. If you answered yes to the previous question, please briefly describe your challenges:

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* 7. Are you interested in purchasing from a food hub in Fresno that focuses on supplying from the following farms? (indicate priority 1-3, with 1 being high priority, 2 medium priority, and 3 being low priority)

	High priority	Medium priority	Low priority
Local farms	Local farms High priority	Local farms Medium priority	Local farms Low priority
Small farms	Small farms High priority	Small farms Medium priority	Small farms Low priority
BIPOC (Black Indigenous and People of Color) farmers	BIPOC (Black Indigenous and People of Color) farmers High priority	BIPOC (Black Indigenous and People of Color) farmers Medium priority	BIPOC (Black Indigenous and People of Color) farmers Low priority
Women-owned farms	Women-owned farms High priority	Women-owned farms Medium priority	Women-owned farms Low priority
Organic Certified farms	Organic Certified farms High priority	Organic Certified farms Medium priority	Organic Certified farms Low priority
Farms with organic or regenerative practices, but not certified	Farms with organic or regenerative practices, but not certified High priority	Farms with organic or regenerative practices, but not certified Medium priority	Farms with organic or regenerative practices, but not certified Low priority
Non-applicable	Non-applicable High priority	Non-applicable Medium priority	Non-applicable Low priority

Other (please specify)

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* 8. What would you be interested in purchasing from the Fresno Food Hub?

Fresh, whole fruits and vegetables

Fresh, whole lightly processed fruits and vegetables

Dry goods (i.e. nuts, rice, other grains, oils)

Proteins (i.e. meat, fish, poultry)

Value-added products made with local ingredients (i.e. salsas, sauces)

Other (please specify)

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* 9. Please tell us about your requirements for food safety practices:

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* 10. How frequently do you receive orders of fresh produce?

Daily

Once per week

Twice per week

Other (please specify)

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* 11. How would you describe your average volumes of purchasing per item each order?

A few cases per delivery

A pallet per delivery

More than a pallet per delivery

Other (please specify)

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* 12. The site that is being considered for the food hub is at 801 H St. in downtown Fresno. Would you consider picking up orders at 801 H st.?

Yes

Other (please specify)

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* 13. If you answered yes above, what sized truck would you most likely pick up in?

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* 14. What are the top items that you would be interested in purchasing from a food hub in Fresno and in what amounts? (e.g., average 1,000 lbs a week of sweet potatoes)

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* 15. If you’d prefer to receive delivery from the food hub, how many sites do you need delivered to?

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* 16. Are you interested in qualities other than premium/Grade A? Choose one

Yes

Other (please specify)

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* 17. Which of the following pack sizes are you interested in? Select all that apply

Retail

Standard Wholesale

Larger Bulk

Other (please specify)

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* 18. Do you require produce to be delivered in refrigerated trucks?

Yes

Depends on the item(s)

Other (please specify)

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* 19. Are you interested in advanced purchasing and/or forward contracting?

Yes, advanced purchasing

Yes, forward contracting

Interested in both

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* 20. Are you interested in spot buying and/or longer-term contracts? Select one

Yes, spot buying

Yes, longer-term contracts

Interested in both

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* 21. Does your business currently support underserved communities?

Yes

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* 22. If you answered yes to the previous question:

Who do you serve?

How do you serve these communities?

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* 23. Are you interested in purchasing directly from the food hub or through an intermediary such as a distributor?

Yes, directly

Yes, through an intermediary

Both

Not interested in purchasing from the food hub

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* 24. Are you trying to meet any requirements of sustainability standards (i.e. Good Food Purchasing Program standards) and/or do you have any certain percentage or volume goals to meet? If so, what? (e.g., 50% local produce, X% Certified Organic or regenerative)

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* 25. Are there any other ways that a Fresno Food Hub could connect with and support your business?

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* 26. Are you willing to share your contact information? We will need your contact information to enter you into the raffle for $100 and Patagonia gear.

Name:

Business/Org Name:

Title:

Email:

Phone: