The self-assessment addresses key aspects of marketing communications - this includes all internal and external audiences and is not limited to [ex] prospective, current or former customers. This self-assessment is designed to help you determine the current state of your marketing communications planning, practices and processes. Your answers will indicate specific areas where you may benefit from improvements. And, it will also help guide your decisions about your future marketing communications needs and investments.


The quiz takes less than 6 minutes to complete. If you think a statement doesn't apply to your organization, select "Neutral." Responses to all 23 statements are required. You must select the most accurate response that describes your reaction to each statement based on the following:

Answer       Score      
Strongly Disagree       1
Disagree 2
Neutral 3
Agree 4
Strongly Agree 5

Question Title

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