How to Qualify

  • Must be a new business, brand, product or innovation related   
  • Must have no more than 5 years in business  
  • Must be first time to apply for or enter contest
  • Must employ less than 10 employees  
  • Cannot be owned or funded by a large corporation  
  • Must not have exhibited previously at World Tea Expo 
  • By entering the  2023 Tea Tycoon contest you understand and agree that you may be interviewed by a World Tea team member and that Questex and its assigns may use your name, likeness and approved materials for publication in Tea Tycoon materials and promotion.  
You can only enter one category. Submissions close January 15, 2023 at 11:59PM EST
 
Perks:
If selected you will be notified by January 29, 2023
 to submit a video no longer than 2 minutes about your new company/brand/product/innovation. Nine finalists will be chosen to present to the judges on March 28, 2023 to compete for three winner’s prizes. Three winners will be chosen by World Tea Judges and announced on March 28, 2023 on stage, part of the Tea Tycoon contest live in Las Vegas. 

PRE-SHOW – 9 Finalists will receive:

+ Press Release announcement in World Tea News (750,000 page views per year).

+ Announcement in World Tea News Newsletter (13,000 subscribers). 
+ Recognition in email promotions to the World Tea global subscriber list (2000,000 + contacts).
+ Social media coverage on Facebook.
 
ON-SITE – 3 Winners will receive: 

+ Two expo passes to World Tea Expo 2024.

+ Press Release inclusion announcing winners in World Tea News (750,000 page views per year)
+ ITI will open a wholesale account for the winner in which they will receive $1,000 credit and the catalog.
+ TeaTime Magazine will print a story on each winner.
+ “Top 3 Questions” consulting session (including 2 emails + 1-hour phone call) with industry expert Kevin Christiansen

POST SHOW
 – Inclusion in post-show coverage and Winner awards gallery posted on the World Tea website.

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* 1. Camellia sinensis Focused Company: A product that celebrates tea with a focus on the unique characteristics of Camellia sinensis because of its origin/terroir: First year for this category.

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* 2. More About the Camellia sinensis Focused Company Nomination

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* 3. Camellia sinensis Focused Company Product or Business Photo

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* 4. Sustainability: Focuses on meeting the needs of the present without compromising the ability of future generations to meet their needs.

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* 5. More About the Sustainability Nomination

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* 6. Sustainability Product or Business Photo

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* 7. Innovation: Dynamic, New Idea, Method, or Device that demonstrates clear value for the Tea Industry.

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* 8. More About the Innovation Nomination

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* 9. Innovation Product or Business Photo

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