Open to: All companies operating in the Middle East, Central and South Asia and North Africa.

The Middle East will be defined by the following countries for the purpose of the award - GCC countries (to include Bahrain, Kuwait, Oman, Saudi Arabia, and the United Arab Emirates), Jordan, Lebanon, Iraq, Iran, Palestine Territories and Turkey

Central and South Asia will be defined by the following countries for the purpose of the award - Afghanistan, Bangladesh, India, Kyrgyzstan, Kazakhstan, Pakistan, Sri Lanka, Tajikistan, Turkmenistan, and Uzbekistan 

North Africa will be defined by the following countries for the purpose of the award - Algeria, Egypt, Libya, Mali, Morocco, Sudan, Tunisia, Djibouti, Eritrea, Ethiopia and Mauritania

About this category:
This category will recognise the most innovative blockchain use case or technological advancement.  

This could be the launch of a payment platform, use of a cryptocurrency, or a blockchain initiative that will change the way existing infrastructure operates, since January 2018.

Their success will be judged on the initiative’s usability, technological innovation, consumer uptake, multi-channel approach, its launch and its impact on service innovation, transaction quantities, revenue and quality of service.

Judges will be looking for evidence of blockchain innovation and how the deployment of the technology has led to a successful product launch.   
Criteria:
Entrants will be judged on their answers to the following questions; (Answers to each question will be cut off after 250 words)

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* 1. Please complete your contact information so we are able to inform you when finalists are selected.

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* 2. Name of your company and the blockchain technology you are nominating. Please mention whether it is a soft or full launch

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* 3. Name key partners and suppliers involved with the project

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* 4. Describe the new technology that is used and how consumers are able to use it

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* 5. What channels is the technology currently available on?

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* 6. When was it released into the market and what has been the customer uptake?

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* 7. Describe the 3 unique features that have enhanced experience for customers

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* 8. List the 3 key success factors of blockchain initiative launch

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