Open to: All companies operating in the Middle East, Central and South Asia and North Africa that were launched after January 2016.

The Middle East will be defined by the following countries for the purpose of the award - GCC countries (to include Bahrain, Kuwait, Oman, Saudi Arabia, and the United Arab Emirates), Jordan, Lebanon, Iraq, Iran, Palestine Territories and Turkey

Central and South Asia will be defined by the following countries for the purpose of the award - Afghanistan, Bangladesh, India, Kyrgyzstan, Kazakhstan, Pakistan, Sri Lanka, Tajikistan, Turkmenistan, and Uzbekistan 

North Africa will be defined by the following countries for the purpose of the award - Algeria, Egypt, Libya, Mali, Morocco, Sudan, Tunisia, Djibouti, Eritrea, Ethiopia and Mauritania

About this category:
The judges are looking for a start-up business (services launched in the past 24 months) that has  disrupted the space through the implementation of new and innovative solutions, challenging the status quo and transforming the industry landscape. 

The award will recognise the start-up has demonstrated excellence in its industry sector – either through its innovative products or services, its evident business growth, its market competitiveness, or its industry impact. 

Criteria:
Entrants will be judged on their answers to the following questions; (Answers to each question will be cut off after 250 words)

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* 1. Please complete your contact information so we are able to inform you when finalists are selected.

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* 2. Name of your company and a brief overview of your services/products

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* 3.  How is your service or product disrupting your industry?

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* 4. What are the 3 unique benefits of your company in comparison to that of your competitors?

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* 5. When was it released into the market and what has been the customer uptake

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* 6. How did you build hype pre-launch?

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* 7. What countries are you currently operating in? What are your plans for expansion?

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* 8. In less than 250 words, summarise why you deserve to win Start-Up of the Year.

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