Sam Hirbod - Expert Session Question Title * 1. How can you attract more leads? Have a CRM platform Build forms on your site Start a blog Have lead scoring OK Question Title * 2. “Once you know the essentials, focus on: _____.” generating leads customer satisfaction converting leads to customers up selling OK Question Title * 3. True or False: Less friction equals lower customer satisfaction. True False OK Question Title * 4. What does the acronym SMART stand for? Social, marketing, awareness, responsive, timely Specific, measurable, awareness, relevant, timely Social, measurable, awareness, rewarding, telling Specific measurable, attainable, relevant, timely OK Question Title * 5. What is one way that you can stay proactive with your SMART goals? Analyze your data before, during and after a campaign Micromanage Set easily attainable goals Check socials to see how your campaign is doing OK Question Title * 6. What should you review if you’re not hitting SMART goals? Optimization Your clients Budget Your company OK Question Title * 7. Which of the following is one of Sam’s three success factors? Listen to your audience Keep your client in the loop Work harder than anyone else Never give up OK Question Title * 8. True or False: You should base your goals off data. True False OK Question Title * 9. “If you are not setting goals, then you will never reach your _____.” Objective SMART goal Potential Benchmark OK Question Title * 10. True or False: When setting SMART goals with a client, you should ask them what their biggest challenge is preventing them from reaching their goal. True False OK DONE