1.How often do you travel between Canada and Merida?

Multiple times a year

Twice a year

Every few years

Never

Other (please specify)

2.How satisfied are you with the current options for direct non-stop flights from Canada to Merida?

Very Satisfied

Satisfied

Neutral

Dissatisfied

Very Dissatisfied

3.Which airlines do you prefer for your flights from Canada to Merida? (Select all that apply)

Air Canada

WestJet

Sunwing

Aeromexico

Other

4.How important is the cost of the flight in your decision to book?

Very Important

Important

Somewhat Important

Not Important

5.How important is the flight schedule (e.g., time of day, day of the week) in your decision to book?

Very Important

Important

Somewhat Important

Not Important

6.Which departure time would you prefer when leaving Canada?

8am-10am

10am-noon

Noon-2pm

2pm-4pm

7.What do you like most about your preferred airline for flights from Canada to Merida?

8.What do you dislike most about your preferred airline for flights from Canada to Merida?

9.How likely are you to try a new direct non-stop flight service from Canada to Merida?

Very Likely

Likely

Neutral

Unlikely

Very Unlikely

10.Which Canadian city would you prefer to fly to/from?

Toronto

Calgary

Other (please specify)

11.Which is most important to you regarding a direct non-stop flight between Canada and Merida?

Price

Meal or snack/beverage availability

Time of day flight is scheduled

Baggage limitations(please specify)

12.What is your age range?

18-24

25-34

35-44

45-54

55-64

65+

13.What is your gender?

Male

Female

Non-binary

Prefer not to say

14.What is your annual household income?

Under $25,000

$25,000 - $49,999

$50,000 - $74,999

$75,000 - $99,999

$100,000 - $149,999

$150,000 and above

Prefer not to answer