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* 1. Please provide the following information so that we may contact you:

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* 2. Are you a current citizen of the USA living in the United States?

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* 3. What is your age?

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* 4. With which gender do you most identify with?

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* 5. Which best describes your employment status?

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* 6. What is your Occupation & Industry in which you work?

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* 7. Have you, or has any member of your immediate family, or a close friend, now or in the past 5 years, worked for, or had any special knowledge of any of the following types of business ?

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* 8. Which of the following best describes how you identify?

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* 9. Which best describes your total annual household income?

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* 10. Which best describes the highest level of education you have had a chance to complete?

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* 11. When was the last time, if ever, you participated in a market research study and what was the topic?

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* 12. Which of the following best describes how you feel about advertising?

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* 13. Which of the following have you personally purchased from the grocery store or mass merchandiser or club store in the past 3 months?

CHOOSE ALL THAT APPLY.....

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* 14. Where do you regularly purchase coffee that you prepare at home MOST OFTEN?

Please choose NO MORE THAN 2 ANSWERS.....

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* 15. Who in your household is responsible for purchasing coffee to prepare at home?

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* 16. Who in your household is responsible for deciding which brand of coffee to buy to prepare at home?

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* 17. What are all of your current “go to” brands of coffee that you purchase to consume at home? If I was to look inside your pantry right now, what brands of coffee are on the shelf?

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* 18. Which of the following brands of coffee have you purchased in the past 3 months?

Select all that apply....

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* 19. How many days per week do you typically prepare and consume coffee at home?

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* 20. Thinking about your first cup of coffee each morning, where do you consume it most often?

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* 21. How much of the making/preparing of coffee do you, yourself, do?

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* 22. Now, I’d like you to rate your opinion of the following coffee/tea companies on a 7-point scale, where 1 means “extremely negative” and 7 means “extremely positive.”

  1-Very negative 2 3 4-Neutral 5 6 7-Very positive
Starbucks
Dunkin
Peet’s

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* 23. Which of the following brands of packaged coffee that you purchase to prepare and drink at home are you aware of?

Select all that apply....

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* 24. Which of the brands above, if any, would you NEVER BUY in the future?

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* 25. What are all the brands of packaged coffee that you, yourself, have purchased, prepared and drank at home ever?

Select all that apply....

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* 26. Now thinking only about the past 6 months, what are all the brands of packaged coffee that you, yourself, have purchased, prepared and drank at home?

Select all that apply....

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* 27. Thinking of the brands just mentioned, which brands have you purchased recently in the past 3 months?

Select all that apply....

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* 28. In the past 3 months, have you bought coffee products for home preparation (like beans, ground coffee, etc.) at any of the following store/coffee shop locations?

NOTE: This would not include any prepared drinks (Lattes, etc), but only purchases of products you use to prepare coffee at home.

Select all that apply....

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* 29. Walk me through your daily coffee routine. Please include details about when and how you prepare your coffee, your specific preferences, and how coffee fits into your daily activities...

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* 30. Which of the following statements best describes you?

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* 31.

Do you acknowledge and consent to your interview being audio/video recorded for research purposes only?

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* 32. For this study we will ask you to take part in a 90-minute video enabled group discussion, and all must arrive 15-minutes early to ensure proper set up prior to panel discussion.

Because this is an online session, you will need a computer/laptop/tablet with a webcam. You cannot join the session using your mobile phone.

Do you currently have a webcam? (note: the webcam can be built into your computer/laptop/tablet or a separate piece of equipment that is plugged into yourcomputer/laptop/tablet)

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* 33. During this discussion, you must attend the meeting in a private space where you can give the discussion your full attention, similar to how it would be if the meeting were in person. Will you have a quiet place without disturbances where you can attend the meeting?

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* 34. If selected for the 90-minute online group discussion, which Dates/Times would you be available?

Select all that apply....

All times listed in Eastern Time Zone!

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