Introduction to Web Analytics - Zach Olsen Question Title * 1. When Zach was discussing all the online research tools, under which two sections was web analytics a part of? Quantitative and behavioral Quantitative and attitudinal Attitudinal and qualitative Qualitative and behavioral OK Question Title * 2. Web analytics show _____. How people are finding the website Why people are visiting the website What people do on the website All of the above OK Question Title * 3. Which of the following is not a vendor of web analytics? Google analytics Web trends Adobe analytics OpinionLab OK Question Title * 4. Clicktale, Crazy Egg, and hotjar allow you to see _____. Heat waves of the most populated areas of the website What people are saying and receive feedback on a website Survey answers and graphs related to a website What people are saying and receive feedback on a website AND surveyanswers and graphs related to a website OK Question Title * 5. There are two sides to web analytics jobs: analysis and implementation. Which of the following is not part of the analyst’s job specifically? Create and maintain standardized reports and dashboards Identify traffic and conversion trends Provide ongoing optimization, revenue opportunities, lost opportunityanalysis to increase sales/revenue and customer satisfaction Accurately report and track OK Question Title * 6. If your page ranking is already high, how can you make it so more traffic is headed to that specific page? Email to direct traffic and connect links Use SEO Email campaign All of the above OK Question Title * 7. What are the three things included in marketing optimization? Conversion rate by market channel Landing page improvements Find business objectives, match and measure them Optimize allocation of marketing budget OK Question Title * 8. List 3 of the 5 business objectives mentioned in this session. Business Objective 1 Business Objective 2 Business Objective 3 OK Question Title * 9. List 3 of the 5 key performance indicators. Indicator 1 Indicator 2 Indicator 3 OK DONE