1. OVERVIEW

Thank you for participating in this survey. Your insights are crucial for shaping the future identity of the City-Parish of Lafayette. This survey aims to gather your perspectives and expertise as a key stakeholder. The data collected will be instrumental in developing a brand platform that reflects Lafayette’s unique character, values, and aspirations.

Please note that all responses will remain confidential, and individual names will not be shared.

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* 1. How would you describe the current identity of Lafayette in one sentence?

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* 2. What is Lafayette known for, both locally and beyond its borders?

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* 3. What are three values that best represent Lafayette’s identity today?

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* 4. In your opinion, what sets Lafayette apart from other cities in Louisiana?

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* 5. Which of the following do you feel Lafayette’s current brand most strongly reflects? (Select all that apply)

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* 6. How do you feel about the design of Lafayette's current logo?

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* 7. How would you like Lafayette to be perceived by residents and visitors?

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* 8. What three words best describe Lafayette’s strengths as a community?

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* 9. What three words best describe Lafayette’s current challenges?

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* 10. What opportunities do you believe Lafayette should leverage in the rebranding effort?

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* 11. Which of the following attributes do you feel are most important for Lafayette's new brand to communicate? (Check all that apply)

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* 12. What sectors (e.g., education, technology, arts) should be prioritized in Lafayette’s brand identity? (Check all that apply)

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* 13. If Lafayette were a person, how would you describe its personality?

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* 14. Which of the following should be a priority for the city’s brand communication? (Check all that apply)

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* 15. How do you think Lafayette can differentiate itself from other cities in Louisiana and beyond?

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* 16. How would you describe the ideal visual identity for Lafayette? (Check all that apply)

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* 17. What colors, symbols, or imagery do you think represent Lafayette best?

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* 18. Are there any current elements of Lafayette’s branding (e.g., logo, slogan) that you feel should be retained or discarded? Why?

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* 19. Is there anything else you’d like to add that could inform the branding process?

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