Thank You: What is a Focus Group?

What are consumer focus groups?
Companies that are about to launch a new or improved product typically gather consumer feedback about that product prior to launch. This helps tweak the product to fit different consumer needs and/or address concerns. Consumer focus groups typically consist of 8-12 members that match certain demographic requirements (e.g., a strong likelihood of using the product).

These group members are asked questions by a moderator after reviewing the given product; their responses are recorded and analyzed via (usually) hidden third-party observers. If chosen to be a part of a  focus group, members are paid quite well, with some members earning as much as $75 - $100+ per focus group!

We are located in Little  Rock and have been conducting research and focus groups for over 30 years. Please take a few minutes and fill out the following questions and we will get back to you soon!


* 1. Basic Information

* 2. Are you or any member of your family currently employed in any of the following:  (Check Box if "YES")

* 3. Are you male or female?

* 4. What is your age?

* 5. Which of the following best describes your current relationship status?

* 6. What is the highest level of school you have completed or the highest degree you have received?

* 7. Which of the following categories best describes your employment status?

* 8. What is your Occupation?

* 9. Are you White, Black or African-American, American Indian or Alaskan Native, Asian, Native Hawaiian or other Pacific islander, or some other race?

* 10. How much total combined money did all members of your HOUSEHOLD earn last year?

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