Shopper Journey Study Question Title * 1. Contact information Name Company Linkedin or Social media link City/Town State/Province Country Email Address Phone Number OK Question Title * 2. Which of the following best describes your current employment situation? Employed full-time Employed part-time Self-employed (Business owner) Unemployed Full time student Homemaker or stay at home parent Retired Not in the workforce for other reasons Other (please specify) OK Question Title * 3. Which of the following best describes your job title? Owner/founder CEO CMO VP of Marketing Director of Marketing Digital Marketing Manager Email Marketing Manager Head of Digital Marketing Head of E-commerce Web Developer IT Manager Director of HR Other (please specify) OK Question Title * 4. Which of the following best describes your company's annual revenue? Under $1,000,000 $1-5M $5-10M $10-20M $20M+ Prefer not to answer OK Question Title * 5. Which services have you bought or used in the past 12 months for your organization or business? Select all that apply. E-commerce platform (e.g. Shopify) Email /SMS marketing software Legal services Temporary staffing or employees Television or radio advertising None of these OK Question Title * 6. What best describes what you / your company sells? Physical products Digital products Services OK Question Title * 7. Do you sell your products online via your own website? Yes No OK Question Title * 8. Which of the following industries best describe the company where you currently work? Auto dealer, including auto parts, new and used vehicle sales Department store Apparel, such as specialty clothing stores Electronics and/or appliance store Food and beverage Building and garden supply Fitness/ Sporting goods Health/beauty Furniture stores Hospitality and leisure (hotels, restaurants, and bars) Education Financial services/ Insurance Government Healthcare Hospitality Manufacturing Media Retail/eCommerce Technology Telecommunications Transportation/logistics Utilities/energy Other (please specify) OK Question Title * 9. Which of the following best describes your company's size? 1 - I am the only member of staff 2-9 10-99 100-499 500 or more OK Question Title * 10. Which email marketing automation provider do you currently use? Klaviyo Omnisend Privy DotDigital Active Campaign Mailchimp Constant Contact Postscripts Attentive Iterable Braze None of these Other (please specify) OK Question Title * 11. Which ecommerce platform do you use? Bigcommerce Salesforce Shopify/ Shopify Plus WooCommerce In-house platform None of these Other (please specify) OK Question Title * 12. Which of the following best describes you? Male Female Non-binary Prefer not to say OK Question Title * 13. How old are you? Please enter your age in years. OK Question Title * 14. Browser Meta Info Browser Version Operating System Screen Resolution Flash Version Java Support User Agent OK Question Title * 15. Which of the following best describes your business growth strategy? We aim for rapid growth We are comfortable with how things stand now OK Question Title * 16. How would you estimate the scalability/growth potential of your business? Very low 1 2 3 4 Very high 5 OK Question Title * 17. How many SKUs (i.e., distinct types of products/services) do you have in your catalog? 1-5 6-19 20-99 100-499 500-999 1000 or more Don't Know OK Question Title * 18. Do you have products that can be cross/up-sold with one another? Yes No OK Question Title * 19. How diverse is your assortment? 1 Not diverse at all (our products/services are not too different in nature) 2 3 4 5 Very diverse (our products/services are very different from each other) OK Question Title * 20. How would you rate your skills/experience in: Beginner 1 Intermediate 2 Advanced 3 Don't Know 4 Marketing overall (including branding, promotion/advertising, etc.) Marketing overall (including branding, promotion/advertising, etc.) Beginner 1 Marketing overall (including branding, promotion/advertising, etc.) Intermediate 2 Marketing overall (including branding, promotion/advertising, etc.) Advanced 3 Marketing overall (including branding, promotion/advertising, etc.) Don't Know 4 Digital marketing (including, SEO, paid ads, conversion optimization, social media marketing, email marketing, etc.) Digital marketing (including, SEO, paid ads, conversion optimization, social media marketing, email marketing, etc.) Beginner 1 Digital marketing (including, SEO, paid ads, conversion optimization, social media marketing, email marketing, etc.) Intermediate 2 Digital marketing (including, SEO, paid ads, conversion optimization, social media marketing, email marketing, etc.) Advanced 3 Digital marketing (including, SEO, paid ads, conversion optimization, social media marketing, email marketing, etc.) Don't Know 4 Email marketing Email marketing Beginner 1 Email marketing Intermediate 2 Email marketing Advanced 3 Email marketing Don't Know 4 OK Question Title * 21. Which of the following email marketing tools are you aware of? Active Campaign Adobe Marketing DotDigital Klaviyo Omnisend Privy Shopify Email Mailchimp Constant Contact OK Question Title * 22. Which of the following SMS marketing tools are you aware of? Active Campaign Adobe Marketing DotDigital Klaviyo Omnisend Privy Attentive Postscript OK Question Title * 23. How important is email marketing in: Not important at all 1 2 Somewhat important 3 4 Extremely important 5 Driving your revenue Driving your revenue Not important at all 1 Driving your revenue 2 Driving your revenue Somewhat important 3 Driving your revenue 4 Driving your revenue Extremely important 5 Optimizing your marketing/sales expenses Optimizing your marketing/sales expenses Not important at all 1 Optimizing your marketing/sales expenses 2 Optimizing your marketing/sales expenses Somewhat important 3 Optimizing your marketing/sales expenses 4 Optimizing your marketing/sales expenses Extremely important 5 Supporting your branding efforts Supporting your branding efforts Not important at all 1 Supporting your branding efforts 2 Supporting your branding efforts Somewhat important 3 Supporting your branding efforts 4 Supporting your branding efforts Extremely important 5 Increasing customer engagement Increasing customer engagement Not important at all 1 Increasing customer engagement 2 Increasing customer engagement Somewhat important 3 Increasing customer engagement 4 Increasing customer engagement Extremely important 5 Increasing customer retention/loyalty Increasing customer retention/loyalty Not important at all 1 Increasing customer retention/loyalty 2 Increasing customer retention/loyalty Somewhat important 3 Increasing customer retention/loyalty 4 Increasing customer retention/loyalty Extremely important 5 OK DONE
