Learn the basics of SEO - Duane Forrester Question Title * 1. True or False: SEO doesn’t cost any money. True False OK Question Title * 2. How do searchers take in the information on a search engine results page? Read every line from left to right like a book They automatically click on the first result Scan the page from left to right Scan the page from top to bottom OK Question Title * 3. List 3 of the 12 things to know about SEO. OK Question Title * 4. Search engine respond to unique _____. Content Meta descriptions Title tags Domain names OK Question Title * 5. Why is it important to have a “clean” domain name? Search engines like the look of a clean domain So your website isn’t penalized for your domain name being used as spamin the past It is important for your domain name to be easily read and remembered Search engines like clean and simple domain names OK Question Title * 6. What kind of design should you use when going mobile? Clean design Responsive design Reactive design Mobile design OK Question Title * 7. In 3–4 sentences, explain how Search continues to evolve. OK Question Title * 8. According to Duane, what is the number one most important thing to focus on for SEO? Social media User experience Link building Content OK Question Title * 9. What tool does Duane use to publish content on his social media sites? Feedly Buffer Hootsuite Hurley OK Question Title * 10. What question would you ask the presenter? OK DONE