The goal of the survey is to establish the order of priority for the following characteristics / qualifications for digital measurement hiring decisions: Tool Expertise, Culture Fit, Technical Capability, Analytical Capability, Communication Skills, Business Savvy, Tenure History, WAA Certification, Vendor Certification, Education and Personal Brand

Obviously these qualifications will differ from position to position within your organization. We are asking, IN GENERAL, which of these skills are valued more highly by your team?

Each will be presented in a 1-10 format:

1 = Irrelevant, 10 = Essential

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