Travel & Lifestyle Online Study (Feb.-March 2026) Maimi 75 Question Title * 1. Please provide the following information so that we may contact you: Name City/Town State/Province ZIP/Postal Code Email Address Phone Number Question Title * 2. Are you a current citizen of the USA living in the United States? Yes No Question Title * 3. Which of the following do you currently have access to in your home and comfortable using? (SELECT ALL THAT APPLY) High-speed internet access Desktop or laptop computer Smartphone with camera Tablet Webcam (either built into your computer or external) None of the above Question Title * 4. With which gender do you most identify with? Male Female Non Binary/Non Conforming Other (please specify) Question Title * 5. What is your age? 17 or younger 18-19 20-21 22-26 27-29 30-34 35-39 40-44 45-49 50-52 53-59 60 or older Question Title * 6. Do you have children in your household? Yes No Question Title * 7. If you have children in the household, what are their ages? Question Title * 8. What city are you currently living in?Which part of the city do you live in? (Borough, Ward, Neighborhood, etc.) Question Title * 9. Is this your permanent address / main residence? Yes I live here more regularly than anywhere else I am here seasonally I am rarely here Question Title * 10. How long have you lived in your main residence? Less than 1 year 1-2 years 3-4 years 5 years or longer My whole life Question Title * 11. What is your race? White/Non-LatinX African American or Black LatinX, Hispanic, or Spanish Asian (South Asian, East Asian, etc) Middle Eastern or North African American Indian, Native American, or Alaska Native Native Hawaiian or Pacific Islander Other (please specify) Question Title * 12. What is the highest level of education you have completed? Some high school Graduated high school / GED Trade / vocational school Some college Graduated college Some postgraduate work/degree Postgraduate degree Question Title * 13. Which of the following describes your employment status? Employed full time Employed part time Homemaker Student Retired Not currently working Question Title * 14. What is your current Occupation & Industry in which you work? Question Title * 15. Which category best describes your household’s total annual income before taxes (i.e., the income of all wage earners in your household)? Less than $35,000 $35,000- $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 - $149,999 $150,000 - $199,999 More than $200,000 Question Title * 16. Which of the following best describes how you like to spend your time? I enjoy spending time socializing out of the house with friends, and regularly try new experiences such as restaurants, events, galleries or exhibitions I enjoy spending time out of the house, but am also happy on my own and have a preference for smaller and more intimate social gatherings I do not socialize very often and prefer to spend time on my own rather than being out of the house Question Title * 17. Which, if any, of the following have you done in the last year?Select all that apply.... Have had a holiday for leisure Traveled for business None of the above Question Title * 18. Thinking about going on holiday, who do you normally travel with Select all that apply... Alone (solo travel) With my partner With my children With adult family members With friends With colleagues Other (please specify) Question Title * 19. Which of the following best describes your role when booking & attending events/coordinated activities/experiences? I am the main decision-maker and always involved in organizing I am the main decision-maker with someone else (parents/ friends/ partner etc.) I am less involved in organizing I prefer for others to organize Question Title * 20. And do you normally travel to domestic, regional or international destinations? Select all that apply.... Domestic Regional International Other None of the above Question Title * 21. Which of the following destinations, if any:a) have you visited for leisure at any point in the past?b) have you visited for leisure for the first time in the last year?c) have you visited for leisure at least twice in the last five years?d) are you planning to visit in the next year? a- have you visited for leisure at any point in the past? b- have you visited for leisure for the first time in the last year? c- have you visited for leisure at least twice in the last five years? d-are you planning to visit in the next year New York New York a- have you visited for leisure at any point in the past? New York b- have you visited for leisure for the first time in the last year? New York c- have you visited for leisure at least twice in the last five years? New York d-are you planning to visit in the next year Orlando Orlando a- have you visited for leisure at any point in the past? Orlando b- have you visited for leisure for the first time in the last year? Orlando c- have you visited for leisure at least twice in the last five years? Orlando d-are you planning to visit in the next year Miami Miami a- have you visited for leisure at any point in the past? Miami b- have you visited for leisure for the first time in the last year? Miami c- have you visited for leisure at least twice in the last five years? Miami d-are you planning to visit in the next year New Orleans New Orleans a- have you visited for leisure at any point in the past? New Orleans b- have you visited for leisure for the first time in the last year? New Orleans c- have you visited for leisure at least twice in the last five years? New Orleans d-are you planning to visit in the next year Los Angeles Los Angeles a- have you visited for leisure at any point in the past? Los Angeles b- have you visited for leisure for the first time in the last year? Los Angeles c- have you visited for leisure at least twice in the last five years? Los Angeles d-are you planning to visit in the next year San Francisco San Francisco a- have you visited for leisure at any point in the past? San Francisco b- have you visited for leisure for the first time in the last year? San Francisco c- have you visited for leisure at least twice in the last five years? San Francisco d-are you planning to visit in the next year Mexico City Mexico City a- have you visited for leisure at any point in the past? Mexico City b- have you visited for leisure for the first time in the last year? Mexico City c- have you visited for leisure at least twice in the last five years? Mexico City d-are you planning to visit in the next year Rio De Janeiro Rio De Janeiro a- have you visited for leisure at any point in the past? Rio De Janeiro b- have you visited for leisure for the first time in the last year? Rio De Janeiro c- have you visited for leisure at least twice in the last five years? Rio De Janeiro d-are you planning to visit in the next year Buenos Aires Buenos Aires a- have you visited for leisure at any point in the past? Buenos Aires b- have you visited for leisure for the first time in the last year? Buenos Aires c- have you visited for leisure at least twice in the last five years? Buenos Aires d-are you planning to visit in the next year London London a- have you visited for leisure at any point in the past? London b- have you visited for leisure for the first time in the last year? London c- have you visited for leisure at least twice in the last five years? London d-are you planning to visit in the next year Edinburgh Edinburgh a- have you visited for leisure at any point in the past? Edinburgh b- have you visited for leisure for the first time in the last year? Edinburgh c- have you visited for leisure at least twice in the last five years? Edinburgh d-are you planning to visit in the next year Dublin Dublin a- have you visited for leisure at any point in the past? Dublin b- have you visited for leisure for the first time in the last year? Dublin c- have you visited for leisure at least twice in the last five years? Dublin d-are you planning to visit in the next year Paris Paris a- have you visited for leisure at any point in the past? Paris b- have you visited for leisure for the first time in the last year? Paris c- have you visited for leisure at least twice in the last five years? Paris d-are you planning to visit in the next year Rome Rome a- have you visited for leisure at any point in the past? Rome b- have you visited for leisure for the first time in the last year? Rome c- have you visited for leisure at least twice in the last five years? Rome d-are you planning to visit in the next year Milan Milan a- have you visited for leisure at any point in the past? Milan b- have you visited for leisure for the first time in the last year? Milan c- have you visited for leisure at least twice in the last five years? Milan d-are you planning to visit in the next year Amsterdam Amsterdam a- have you visited for leisure at any point in the past? Amsterdam b- have you visited for leisure for the first time in the last year? Amsterdam c- have you visited for leisure at least twice in the last five years? Amsterdam d-are you planning to visit in the next year Marrakesh Marrakesh a- have you visited for leisure at any point in the past? Marrakesh b- have you visited for leisure for the first time in the last year? Marrakesh c- have you visited for leisure at least twice in the last five years? Marrakesh d-are you planning to visit in the next year Cairo Cairo a- have you visited for leisure at any point in the past? Cairo b- have you visited for leisure for the first time in the last year? Cairo c- have you visited for leisure at least twice in the last five years? Cairo d-are you planning to visit in the next year Dubai Dubai a- have you visited for leisure at any point in the past? Dubai b- have you visited for leisure for the first time in the last year? Dubai c- have you visited for leisure at least twice in the last five years? Dubai d-are you planning to visit in the next year Singapore Singapore a- have you visited for leisure at any point in the past? Singapore b- have you visited for leisure for the first time in the last year? Singapore c- have you visited for leisure at least twice in the last five years? Singapore d-are you planning to visit in the next year Bangkok Bangkok a- have you visited for leisure at any point in the past? Bangkok b- have you visited for leisure for the first time in the last year? Bangkok c- have you visited for leisure at least twice in the last five years? Bangkok d-are you planning to visit in the next year Hong Kong Hong Kong a- have you visited for leisure at any point in the past? Hong Kong b- have you visited for leisure for the first time in the last year? Hong Kong c- have you visited for leisure at least twice in the last five years? Hong Kong d-are you planning to visit in the next year Tokyo Tokyo a- have you visited for leisure at any point in the past? Tokyo b- have you visited for leisure for the first time in the last year? Tokyo c- have you visited for leisure at least twice in the last five years? Tokyo d-are you planning to visit in the next year Question Title * 22. Thinking about the following travel/accommodation companies, which, if any:a) have you booked accommodation through previously?b) have you not booked accommodation through before, but would be open to in the future? a- have you booked accommodation through previously? b- have you NOT booked accommodation through before, but would be open to in the future Booking.com Booking.com a- have you booked accommodation through previously? Booking.com b- have you NOT booked accommodation through before, but would be open to in the future Expedia Expedia a- have you booked accommodation through previously? Expedia b- have you NOT booked accommodation through before, but would be open to in the future Airbnb Airbnb a- have you booked accommodation through previously? Airbnb b- have you NOT booked accommodation through before, but would be open to in the future Kayak Kayak a- have you booked accommodation through previously? Kayak b- have you NOT booked accommodation through before, but would be open to in the future Vrbo Vrbo a- have you booked accommodation through previously? Vrbo b- have you NOT booked accommodation through before, but would be open to in the future trivago trivago a- have you booked accommodation through previously? trivago b- have you NOT booked accommodation through before, but would be open to in the future Question Title * 23. Is there any of the above travel/accommodation companies you would NEVER use for any reason? Question Title * 24. On a scale of 1-5 please tell me how well each describes you. ‘1’ being ‘does not describe me at all’ and 5 being ‘this definitely describes me’. 1-Does NOT describe me at all 2-Does NOT describe me much 3-Neither describes me nor does not describe me 4-Describes me slightly 5-Definitely describes me Attending events/coordinated activities is a rarity for me Attending events/coordinated activities is a rarity for me 1-Does NOT describe me at all Attending events/coordinated activities is a rarity for me 2-Does NOT describe me much Attending events/coordinated activities is a rarity for me 3-Neither describes me nor does not describe me Attending events/coordinated activities is a rarity for me 4-Describes me slightly Attending events/coordinated activities is a rarity for me 5-Definitely describes me I typically attend events/coordinated activities at least a few times a year I typically attend events/coordinated activities at least a few times a year 1-Does NOT describe me at all I typically attend events/coordinated activities at least a few times a year 2-Does NOT describe me much I typically attend events/coordinated activities at least a few times a year 3-Neither describes me nor does not describe me I typically attend events/coordinated activities at least a few times a year 4-Describes me slightly I typically attend events/coordinated activities at least a few times a year 5-Definitely describes me I enjoy a mix of free and paid experiences I enjoy a mix of free and paid experiences 1-Does NOT describe me at all I enjoy a mix of free and paid experiences 2-Does NOT describe me much I enjoy a mix of free and paid experiences 3-Neither describes me nor does not describe me I enjoy a mix of free and paid experiences 4-Describes me slightly I enjoy a mix of free and paid experiences 5-Definitely describes me I consider myself someone who’s ‘in the know’ of new, trendy, and/or cool events/activities to attend I consider myself someone who’s ‘in the know’ of new, trendy, and/or cool events/activities to attend 1-Does NOT describe me at all I consider myself someone who’s ‘in the know’ of new, trendy, and/or cool events/activities to attend 2-Does NOT describe me much I consider myself someone who’s ‘in the know’ of new, trendy, and/or cool events/activities to attend 3-Neither describes me nor does not describe me I consider myself someone who’s ‘in the know’ of new, trendy, and/or cool events/activities to attend 4-Describes me slightly I consider myself someone who’s ‘in the know’ of new, trendy, and/or cool events/activities to attend 5-Definitely describes me I only attend free events or invitations I only attend free events or invitations 1-Does NOT describe me at all I only attend free events or invitations 2-Does NOT describe me much I only attend free events or invitations 3-Neither describes me nor does not describe me I only attend free events or invitations 4-Describes me slightly I only attend free events or invitations 5-Definitely describes me I prefer sticking to a routine and activities I know I like over trying new things I prefer sticking to a routine and activities I know I like over trying new things 1-Does NOT describe me at all I prefer sticking to a routine and activities I know I like over trying new things 2-Does NOT describe me much I prefer sticking to a routine and activities I know I like over trying new things 3-Neither describes me nor does not describe me I prefer sticking to a routine and activities I know I like over trying new things 4-Describes me slightly I prefer sticking to a routine and activities I know I like over trying new things 5-Definitely describes me I prefer sticking to a routine and activities I know I like over trying new things I prefer sticking to a routine and activities I know I like over trying new things 1-Does NOT describe me at all I prefer sticking to a routine and activities I know I like over trying new things 2-Does NOT describe me much I prefer sticking to a routine and activities I know I like over trying new things 3-Neither describes me nor does not describe me I prefer sticking to a routine and activities I know I like over trying new things 4-Describes me slightly I prefer sticking to a routine and activities I know I like over trying new things 5-Definitely describes me I prefer to avoid paying for experiences where possible I prefer to avoid paying for experiences where possible 1-Does NOT describe me at all I prefer to avoid paying for experiences where possible 2-Does NOT describe me much I prefer to avoid paying for experiences where possible 3-Neither describes me nor does not describe me I prefer to avoid paying for experiences where possible 4-Describes me slightly I prefer to avoid paying for experiences where possible 5-Definitely describes me Question Title * 25. What is an example of a new or trending experience that caught your attention lately? These could be in your local area or further afield. Where did you hear about it? Question Title * 26. When travelling for leisure, how likely would you be to use/go on paid tourist experiences? Very unlikely Unlikely Neutral/not sure Likely Very likely Question Title * 27. Which of the following best matches your feelings to the area you live in? I enjoy exploring the wider area I live in I keep to my immediate area and don’t venture beyond that when I have free time I tend to keep to familiar patterns and places I know, rather than exploring the area or trying new experiences None of the above Question Title * 28. What was the last event/coordinated activity or experience you attended in your local area? When was that? Activity Description: Month/Year of the activity: Question Title * 29. Now, let’s talk specifically about the events/coordinated activities or experiences you’ve paid for in the last year. Please name them all for us (if they are the same as you just mentioned, that’s ok, just let us know that!) Question Title * 30. Of those paid experiences you just mentioned, which was your personal favorite? Please describe an event/activity you experienced and what you loved about it! Is there anything that could’ve made the experience better? Question Title * 31. Who do you typically go to these events/coordinated activities with?Select all that apply.... My friends My parents My children Extended family (my aunts, uncles, grandparents, cousins) Myself/solo Group tours Other (please specify) Question Title * 32. I’m going to name a list of companies. Which of the following, if any have you heard of for booking experiences?Select all that apply.... Airbnb Eventbrite Booking.com GetYourGuide TripAdvisor Viator Withlocals Expedia Question Title * 33. I’m going to name a list of companies. Which of the following, if any, are you open to booking a paid event/coordinated activity through in the future?Select all that apply.... Airbnb Eventbrite Booking.com GetYourGuide TripAdvisor Viator Withlocals Expedia Done