Stakeholder Survey

The Destination Riverina Murray board and staff have ambitious goals and objectives designed to energise and inspire the region’s tourism industry, to educate and equip operators for growth, to ensure more resources were committed to marketing the region, and to ultimately increase visitation to the towns, villages and cities.

We aim to deliver to the region's tourism industry a mix of product development and marketing initiatives that are delivered in close collaboration with our partners including Destination NSW, Thrive Riverina, Murray Regional Tourism and the 22 local government areas in the Riverina Murray region. A snapshot of the outcomes achieved throughout the 2018/19 financial year can be reviewed here.

Thank you for taking the time to complete this survey, your time and feedback is much appreciated and we welcome the opportunity to continue this conversation with you so we can continue to improve in the future.

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* 1. Do you consider yourself and/or the organisation you work for to be a stakeholder of Destination Riverina Murray?

Yes

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* 2. Select the option that best describes the type of organisation you work for?

Local Government tourism representative

Local or regional tourism organisation

Tourism business (e.g. accommodation, tour operator, restaurant/cafe)

Non-tourism business

Tourism-related organisation (e.g. visitor centre, hospitality and tourism trainer, educational institution)

Media organisation

None of the above, I'm a member of the general public but interested in tourism

Consultant/contractor/student/service provider to DRM

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* 3. Please identify the local government area/s where you're organisation conducts business.

Albury

Balranald

Berrigan

Bland

Carrathool

Coolamon

Cootamundra-Gundagai

Edward River

Federation

Greater Hume

Wentworth

Griffith

Hay

Junee

Leeton

Lockhart

Murrumbidgee

Narrandera

Snowy Valleys

Temora

Wagga Wagga

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* 4. How familiar are you with the services and programs offered by Destination Riverina Murray?

Unfamiliar

Very familiar

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 5. How satisfied are you with Destination Riverina Murray’s overall performance?

Very dissatisfied

Dissatisfied

Neutral

Fairly satisfied

Very satisfied

Very dissatisfied

Dissatisfied

Neutral

Fairly satisfied

Very satisfied

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* 6. Destination Riverina Murray will deliver tourism industry development programs in the future - can you suggest any areas of the tourism industry that you are interested in understanding more?

Marketing and promotion

Working with the tourism trade and distribution networks

Dealing with international markets

Collaboration and packaging

Tourism trends and research

Please provide any other areas you are interested in:

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* 7. Please rate Destination Riverina Murray’s performance in delivering the following.

	Very poor	Poor	Average	Good	Excellent
Frequent and quality communication about tourism news and industry events	Frequent and quality communication about tourism news and industry events Very poor	Frequent and quality communication about tourism news and industry events Poor	Frequent and quality communication about tourism news and industry events Average	Frequent and quality communication about tourism news and industry events Good	Frequent and quality communication about tourism news and industry events Excellent
Enhancing public awareness of tourism and its economic value to the area.	Enhancing public awareness of tourism and its economic value to the area. Very poor	Enhancing public awareness of tourism and its economic value to the area. Poor	Enhancing public awareness of tourism and its economic value to the area. Average	Enhancing public awareness of tourism and its economic value to the area. Good	Enhancing public awareness of tourism and its economic value to the area. Excellent
Encouraging new tourism businesses and experiences.	Encouraging new tourism businesses and experiences. Very poor	Encouraging new tourism businesses and experiences. Poor	Encouraging new tourism businesses and experiences. Average	Encouraging new tourism businesses and experiences. Good	Encouraging new tourism businesses and experiences. Excellent
Assisting new and existing events to grow.	Assisting new and existing events to grow. Very poor	Assisting new and existing events to grow. Poor	Assisting new and existing events to grow. Average	Assisting new and existing events to grow. Good	Assisting new and existing events to grow. Excellent
Maximising the benefits of funding programs available for tourism businesses and local councils.	Maximising the benefits of funding programs available for tourism businesses and local councils. Very poor	Maximising the benefits of funding programs available for tourism businesses and local councils. Poor	Maximising the benefits of funding programs available for tourism businesses and local councils. Average	Maximising the benefits of funding programs available for tourism businesses and local councils. Good	Maximising the benefits of funding programs available for tourism businesses and local councils. Excellent
Facilitating industry training programs that are accessible and worthwhile.	Facilitating industry training programs that are accessible and worthwhile. Very poor	Facilitating industry training programs that are accessible and worthwhile. Poor	Facilitating industry training programs that are accessible and worthwhile. Average	Facilitating industry training programs that are accessible and worthwhile. Good	Facilitating industry training programs that are accessible and worthwhile. Excellent
Coordinating destination marketing activities that promote the region.	Coordinating destination marketing activities that promote the region. Very poor	Coordinating destination marketing activities that promote the region. Poor	Coordinating destination marketing activities that promote the region. Average	Coordinating destination marketing activities that promote the region. Good	Coordinating destination marketing activities that promote the region. Excellent

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* 8. To what extent do you agree with the following statements.

	Strongly disagree	Disagree	Neutral	Agree	Strongly agree
There is a clear understanding about the roles and responsibilities of the Destination Network.	There is a clear understanding about the roles and responsibilities of the Destination Network. Strongly disagree	There is a clear understanding about the roles and responsibilities of the Destination Network. Disagree	There is a clear understanding about the roles and responsibilities of the Destination Network. Neutral	There is a clear understanding about the roles and responsibilities of the Destination Network. Agree	There is a clear understanding about the roles and responsibilities of the Destination Network. Strongly agree
Destination Riverina Murray adds value to my business or organisation.	Destination Riverina Murray adds value to my business or organisation. Strongly disagree	Destination Riverina Murray adds value to my business or organisation. Disagree	Destination Riverina Murray adds value to my business or organisation. Neutral	Destination Riverina Murray adds value to my business or organisation. Agree	Destination Riverina Murray adds value to my business or organisation. Strongly agree
The approach to marketing and promoting the region is consistent and effective.	The approach to marketing and promoting the region is consistent and effective. Strongly disagree	The approach to marketing and promoting the region is consistent and effective. Disagree	The approach to marketing and promoting the region is consistent and effective. Neutral	The approach to marketing and promoting the region is consistent and effective. Agree	The approach to marketing and promoting the region is consistent and effective. Strongly agree

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* 1. Do you consider yourself and/or the organisation you work for to be a stakeholder of Destination Riverina Murray?

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* 2. Select the option that best describes the type of organisation you work for?

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* 3. Please identify the local government area/s where you're organisation conducts business.

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* 4. How familiar are you with the services and programs offered by Destination Riverina Murray?

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* 5. How satisfied are you with Destination Riverina Murray’s overall performance?

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* 6. Destination Riverina Murray will deliver tourism industry development programs in the future - can you suggest any areas of the tourism industry that you are interested in understanding more?

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* 7. Please rate Destination Riverina Murray’s performance in delivering the following.

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* 8. To what extent do you agree with the following statements.

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* 9. Do you have any other comments or suggestions you would like to add?