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Ulta Beauty Customer Experience Survey
1.
Have you ever received an in-person skincare or makeup product recommendation from an Ulta Beauty employee?
Yes, one time
Yes, more than once
No
2.
What types of skincare or makeup assistance have you received from Ulta Beauty employees?
Finding skincare products suitable for my skin type (dry, oily, combination, sensitive, etc.)
Finding products for specific skincare concerns (acne, dryness, dark spots, sensitivity, etc.)
Finding foundation or concealer shades that match my skin tone or undertone
Finding makeup products with my preferred coverage or finish
Comparing skincare or makeup products from different brands
3.
How often do Ulta Beauty employees ask you questions about your needs or preferences before recommending skincare or makeup products?
Always
Often
Sometimes
Rarely
Never
4.
What types of questions have Ulta Beauty employees asked you when helping you pick out skincare or makeup products?
Questions about my skin type (dry, oily, combination, etc.)
Questions about my skincare concerns or sensitivities
Questions about my skin tone or undertone
Questions about my makeup preferences (coverage, finish, etc.)
Questions about products I have used previously and how they worked for me
Questions about my preferred brands or ingredients
Employees have not asked me questions about my needs or preferences
5.
Based on your experiences, how often do you feel Ulta Beauty employees recommend products that work for you?
Always
Often
Sometimes
Rarely
Never
Always
Often
Sometimes
Rarely
Never
6.
How often do Ulta Beauty employees clearly explain why a recommended product may be a good fit for you?
Always
Often
Sometimes
Rarely
Never
Always
Often
Sometimes
Rarely
Never
7.
When discussing skincare, makeup products or beauty brands with an Ulta Beauty employee, how helpful have their explanations been?
Extremely helpful
Very helpful
Moderately helpful
Slightly helpful
Not at all helpful
Other
8.
If an Ulta Beauty employee has helped you with a foundation or concealer shade match, how helpful was their assistance?
Extremely helpful
Very helpful
Moderately helpful
Slightly helpful
Not at all helpful
Other
9.
Have you ever returned or exchanged a skincare or makeup product recommended by an Ulta Beauty employee because it was not right for you?
Yes, because the product was not suitable for my skin type or skincare concern.
Yes, because the shade or undertone did not match
Yes, because the makeup coverage, finish, or texture did not meet my preferences
Yes, for another reason related to the product not meeting my needs
No, I have not returned or exchanged a recommended product because it was unsuitable
I have never purchased a product recommended by an Ulta employee
Other
10.
Overall, how satisfied have you been with the skincare and makeup product recommendations you have received from Ulta Beauty employees?
Very satisfied
Somewhat satisfied
Neither satisfied nor dissatisfied
Somewhat dissatisfied
Very dissatisfied
Very satisfied
Somewhat satisfied
Neither satisfied nor dissatisfied
Somewhat dissatisfied
Very dissatisfied