1. About You

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* 1. What is your job title?

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* 2. What type of organisation do you work for? (Tick all that apply)

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* 3. Where is your organisation's HQ based?

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* 4. And where are you currently based?

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* 5. What is your organisation's total size?

2. Supplier Expectations & Brand Perception

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* 6. How involved are you in supplier selection or evaluation?

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* 7. What are your top three priorities when choosing a provider?

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* 8. What type(s) of supplier are you thinking about when answering these questions?

For the remainder of the questions, please think about the supplier you use most often or consider to be your primary supplier.

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* 9. To what extent do you agree with the following statements?
(1 = Strongly Disagree, 5 = Strongly Agree)

  1 2 3 4 5
We trust the ESG and sustainability claims made by our provider
Our provider offers good value for money.
I can clearly differentiate our provider from others in the market.
Innovation is an important quality when choosing a new supplier
Our current supplier is innovative

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* 10. What would most increase your loyalty to a supplier?
(Choose up to 2)

3. The Age of Responsibility

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* 11. How important is a supplier’s sustainability strategy when making supplier selection or procurement decisions?

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* 12. How confident are you that most suppliers are genuinely responsible businesses (beyond marketing)?

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* 13. How could a supplier prove to you they were credible and responsible? (Select all that apply)

4. Your thoughts on AI

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* 14. Is your organisation currently using AI tools or platforms in any of the following areas of branding or marketing? (Select all that apply)

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* 15. To what extent do you agree with the following statement:

  Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree
“Using AI-generated content risks diminishing the realness or authenticity of our brand.”

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* 16. When researching suppliers or partners, which of the following AI-powered tools or platforms do you use, if any? (Select all that apply)

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* 17. Is your organisation doing any of the following in response to the rise of AI-driven search tools (e.g. ChatGPT, Gemini, Perplexity)? (Select all that apply)

5. Final Thoughts

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* 18. Have your expectations of your suppliers' ESG policies changed compared to 2-3 years ago?

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* 19. In what ways?

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* 20. What is the one thing you wish your current supplier did better?

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* 21. Would you like to receive the full insights report once it’s published?

Thank you for completing the survey.

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