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How Are B2B Brands Performing in the Age of Responsibility?
Take our 5-minute survey for your chance to win a £200 Amazon voucher.
1. About You
*
1.
What is your job title?
(Required.)
Business Owner
C-Suite
Marketing or Sales Director
Procurement Director
Other Director
Marketing or Sales Executive
Head of Sustainability
Sustainability Director
Other (please specify)
*
2.
What type of organisation do you work for? (Tick all that apply)
(Required.)
Facilities Management Company
Public sector (e.g. local government, education, healthcare)
Private business - Office
Private Business - Retail
Private Business - Industrial
Third Party Distributor or supplier
Other (please specify)
*
3.
Where is your organisation's HQ based?
(Required.)
UK
Europe EU
Europe Non EU
North America
Other (please specify)
*
4.
And where are you currently based?
(Required.)
UK
Europe EU
Europe Non EU
North America
Other (please specify)
*
5.
What is your organisation's total size?
(Required.)
1 - 49 employees
50 - 249 employees
250 - 999 employees
1000+ employees
2. Supplier Expectations & Brand Perception
*
6.
How involved are you in supplier selection or evaluation?
(Required.)
I make final decisions
I influence decisions
I contribute but do not decide
I am not involved
*
7.
What are your top three priorities when choosing a provider?
(Required.)
Value for money
Reliability
Sustainability/ESG alignment
Innovation in products/services
Responsiveness
Customer Service
Reputation in the industry
Regulatory compliance & certifications
Staff training and professionalism
Other (please specify)
*
8.
What type(s) of supplier are you thinking about when answering these questions?
(Required.)
Cleaning and FM Services
Office Products
IT and Technology
Waste/Recycling/Environmental
Food Service
Other (please specify)
For the remainder of the questions, please think about the supplier you use most often or consider to be your primary supplier.
9.
To what extent do you agree with the following statements?
(1 = Strongly Disagree, 5 = Strongly Agree)
1
2
3
4
5
We trust the ESG and sustainability claims made by our provider
1
2
3
4
5
Our provider offers good value for money.
1
2
3
4
5
I can clearly differentiate our provider from others in the market.
1
2
3
4
5
Innovation is an important quality when choosing a new supplier
1
2
3
4
5
Our current supplier is innovative
1
2
3
4
5
*
10.
What would most increase your loyalty to a supplier?
(Choose up to 2)
(Required.)
Greater transparency around impact (ESG, certifications, audits)
Improved communication/reporting
Consistent service delivery
More innovative solutions/products
Better commercial terms
Lower prices
Personalised support
Other (please specify)
3. The Age of Responsibility
*
11.
How important is a supplier’s sustainability strategy when making supplier selection or procurement decisions?
(Required.)
Extremely important
Somewhat important
Neutral
Not very important
Not at all important
*
12.
How confident are you that most suppliers are genuinely responsible businesses (beyond marketing)?
(Required.)
Very confident
Somewhat confident
Not confident
Unsure
*
13.
How could a supplier prove to you they were credible and responsible? (Select all that apply)
(Required.)
Third-party certifications (e.g. B Corp, ISO)
Transparent reporting or dashboards
Independent case studies or benchmarks
Peer recommendations
Staff wellbeing or training initiatives
Media visibility or PR coverage
Contracts that contain explicit social/environmental goals
Innovation in sustainable practices
Not sure
Other (please specify)
4. Your thoughts on AI
*
14.
Is your organisation currently using AI tools or platforms in any of the following areas of branding or marketing? (Select all that apply)
(Required.)
Content creation (e.g. copywriting, image generation)
Visual design (e.g. logo iteration, brand assets)
Campaign personalisation
Marketing automation
Audience insights or predictive analytics
Search/SEO adaptation
Not currently using AI in branding or marketing
Other (please specify)
15.
To what extent do you agree with the following statement:
Strongly disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree
“Using AI-generated content risks diminishing the realness or authenticity of our brand.”
*
16.
When researching suppliers or partners, which of the following AI-powered tools or platforms do you use, if any? (Select all that apply)
(Required.)
ChatGPT
Gemini (Google)
Perplexity
Microsoft Copilot
Claude (Anthropic)
AI-powered search engine tools (e.g. SEO AI tools)
None
Other (please specify)
*
17.
Is your organisation doing any of the following in response to the rise of AI-driven search tools (e.g. ChatGPT, Gemini, Perplexity)? (Select all that apply)
(Required.)
Reviewing keyword strategy
Creating content optimised for AI summarisation
Enhancing website structure for better AI indexing
Exploring partnerships or integrations with AI platforms
No changes yet, but planning to
No changes yet, and no plans to
Don't know
5. Final Thoughts
*
18.
Have your expectations of your suppliers' ESG policies changed compared to 2-3 years ago?
(Required.)
Yes, significantly
Yes, somewhat
No
19.
In what ways?
20.
What is the one thing you wish your current supplier did better?
*
21.
Would you like to receive the full insights report once it’s published?
(Required.)
Yes, please email me
No, thanks
If 'Yes' please provide email
Thank you for completing the survey.