Local Business Survey - Australian Celtic Festival 2022

Local Business Feedback Form

In 2022 we held the first full Australian Celtic Festival since 2019, (with the 2020 event cancelled due to COVID-19 restrictions, and 2021 a smaller scale Fringe Festival). This event saw the return of the official four-day program with Opening Ceremony, 100,000 Welcomes Concert, busking in the street, Street Parade, Highland Games, Dance Championships and Dance Marquee and Jousting and more.

In addition to the full program we received funding through the Regional Events Acceleration Fund which was awarded in March 2022 and allowed us to secure the following to enhance the Festival experience:

- Headline act, John Williamson

- Sporting identity, Michael Kasprowicz

- Free regional bus service from Inverell and Armidale

- Larger performance marquees

- Additional fencing and audio visual technology

We're working through the event debrief and wanted to invite local businesses to provide some feedback.

We appreciate your feedback in context of the festival format and experience.

The information provided in this survey will be used to value-add to our debrief. The survey is also anonymous.

Question Title

* 1. Please confirm your business details and contact information

Business Name:

Business Contact email:

Retail - Gwydir Highway

Retail - Other

Accommodation

Food & Beverage

Experience / Tours / Visitor Attraction

Question Title

* 2. Was your business open during the period over 28 April - 1 May 2022?
Please tick the days your business was open, you may select more than one option.

Open Thursday

Open Friday

Open Saturday

Open Sunday

Comments:

Question Title

* 3. Were you aware of the Festival through any of the following channels?

Glen Innes Examiner

Social Media - Glen Innes Highlands

Social Media - Australian Celtic Festival

Social Media - Glen Innes Severn Council

Social Media - Glen Innes Business Support Group and/or Page

Newsletter - Councils Resident Flyer

e-Newsletter - Australian Celtic Festival

e-Newsletter - Glen Innes Highlands

e-Newsletter - Economic Development

Local Business Poster or Flyer

Friends &/or Family

Local Radio - 2CBD

Radio - ABC New England North West

Radio - 2NZ

Radio - Gem FM

Television - WIN 10 Tamworth

Television - NBN Tamworth

Other (please specify)

Question Title

* 4. We're interested in your experience of visitor activity in the main street during the Festival. Was it busier than the previous Festival/did you serve more customers?

Yes

Same

Comments:

Question Title

* 5. Did you add any mark-up to prices as a result of the Festival? Please give an indication of the percentage.

Under 10%

Under 20%

Under 30%

Under 40%

Under 50%

Over 50%

Comments:

Question Title

* 6. Did you have a minimum stay or any additional terms/ offers or incentives during the Festival?

Yes

If 'YES" please specify:

Local Business Survey - Australian Celtic Festival 2022

Local Business Feedback Form

Question Title

* 1. Please confirm your business details and contact information

Question Title

* 2. Was your business open during the period over 28 April - 1 May 2022?Please tick the days your business was open, you may select more than one option.

Question Title

* 3. Were you aware of the Festival through any of the following channels?

Question Title

* 4. We're interested in your experience of visitor activity in the main street during the Festival. Was it busier than the previous Festival/did you serve more customers?

Question Title

* 5. Did you add any mark-up to prices as a result of the Festival? Please give an indication of the percentage.

Question Title

* 6. Did you have a minimum stay or any additional terms/ offers or incentives during the Festival?

Question Title

* 7. What would you like Council to consider next year that would improve your experience of/with the festival, visitors or locals?

* 2. Was your business open during the period over 28 April - 1 May 2022?
Please tick the days your business was open, you may select more than one option.