Skip to content
2019 Winter WINEland Survey
Default Section
This short survey will help the Board of Directors better understand and gauge the success of the event this year. The survey will remain open until February 3rd.
1.
How many years have you participated in Winter WINEland?
This was our first time
1- 4 times
5 -10 times
11-15 times
15+ years
2.
Which area are you located?
Alexander Valley
Dry Creek Valley
Russian River Valley
Healdsburg - Urban Winery
Geyserville - Urban Winery
Santa Rosa - Urban Winery
3.
Winery size;
500 - 999 cases
1000 - 3999 cases
4000 - 5999 cases
6000 - 9999 cases
10,000 - 19,999 cases
20,000 - 39,999 cases
40,000 - 59,999 cases
60,000 - 79,999 cases
80,000 - 99,999 cases
100,000 - 199,999 cases
200,000 - 499,999 cases
500,000 + cases
4.
This question is divided by AVA Region/Area to determine traffic flow and volume by area.
Please find the AVA Region or Area YOUR Tasting Room is located first.
How many guests did you see during the event weekend?
Alexander Valley
Dry Creek Valley
Russian River Valley
Healdsburg
Geyserville
Santa Rosa
100
Alexander Valley
Dry Creek Valley
Russian River Valley
Healdsburg
Geyserville
Santa Rosa
200
Alexander Valley
Dry Creek Valley
Russian River Valley
Healdsburg
Geyserville
Santa Rosa
300
Alexander Valley
Dry Creek Valley
Russian River Valley
Healdsburg
Geyserville
Santa Rosa
400
Alexander Valley
Dry Creek Valley
Russian River Valley
Healdsburg
Geyserville
Santa Rosa
500
Alexander Valley
Dry Creek Valley
Russian River Valley
Healdsburg
Geyserville
Santa Rosa
600
Alexander Valley
Dry Creek Valley
Russian River Valley
Healdsburg
Geyserville
Santa Rosa
700
Alexander Valley
Dry Creek Valley
Russian River Valley
Healdsburg
Geyserville
Santa Rosa
800
Alexander Valley
Dry Creek Valley
Russian River Valley
Healdsburg
Geyserville
Santa Rosa
900
Alexander Valley
Dry Creek Valley
Russian River Valley
Healdsburg
Geyserville
Santa Rosa
1000
Alexander Valley
Dry Creek Valley
Russian River Valley
Healdsburg
Geyserville
Santa Rosa
1200
Alexander Valley
Dry Creek Valley
Russian River Valley
Healdsburg
Geyserville
Santa Rosa
1500
Alexander Valley
Dry Creek Valley
Russian River Valley
Healdsburg
Geyserville
Santa Rosa
2000
Alexander Valley
Dry Creek Valley
Russian River Valley
Healdsburg
Geyserville
Santa Rosa
2500
Alexander Valley
Dry Creek Valley
Russian River Valley
Healdsburg
Geyserville
Santa Rosa
3000
Alexander Valley
Dry Creek Valley
Russian River Valley
Healdsburg
Geyserville
Santa Rosa
3500
Alexander Valley
Dry Creek Valley
Russian River Valley
Healdsburg
Geyserville
Santa Rosa
4000
Alexander Valley
Dry Creek Valley
Russian River Valley
Healdsburg
Geyserville
Santa Rosa
4000+
Alexander Valley
Dry Creek Valley
Russian River Valley
Healdsburg
Geyserville
Santa Rosa
5.
How does your total sales figure compare to last year?
This was our first year - no comparison
Lower than last year - marginal difference
Significantly lower than last year (20% or more)
Same as last year
Same as last year, but with fewer customers, so higher average sale!
Slight increase (5-15%)
Significant increase (20-30%)
30% or more increase from last year!
6.
How were your traffic numbers compared to last year?
Fewer people, higher overall sales
Fewer people, better AVERAGE sales, but less dollars
Fewer people, lower AVERAGE sales, and less dollars
Same number of people, same dollars as last year
Same number of people, lower AVERAGE sale
Same number of people, higher AVERAGE sale
More people, higher overall sales
More people, better AVERAGE sales, but fewer dollars
More people, lower AVERAGE sales, and fewer dollars
7.
Did you sign up any new Wine Club members?
NO
YES
8.
If YES, how many new club members did you sign up?
1-2
3-6
7-10
11-15
15-20
20 or more
9.
Did you see predominately new customers or your regulars?
Mostly our regulars.
We felt it was a great mix or new and repeat customer.
LOVED seeing so many NEW people at our winery!
10.
How many wines did you pour for the ticket price?
3
4
5
6
7 or more
11.
Did you provide additional wines or food for your WINE CLUB members?
No, every ticket holder had the same offerings.
Yes, we pour additional wines and provide food for club members.
12.
Check all that apply - for the event we provided the following for all tickets holders...
We poured 3 or more wines
Food
Live music
Winter Decor - or theme for the weekend
Wine discounts
Shipping deals for the weekend