Wine & Technology Research November2019 Survey

Question Title

* 1. How often do you consume wine?

Daily / 4-7 times a week

Weekly / 2-3 times a week

Monthly / 1-4 times a month

Quarterly / 3-4 times a year

Annually / 1-2 times per year

None / less than 1 time per year

Question Title

* 2. How many bottles of wine do you purchase monthly (on average)?

None

1-3 bottles

4-6 bottles

7-12 bottles

13-24 bottles

25 bottles or more

Question Title

* 3. What is the average price per bottle that you pay for wines that you purchase?

Less than $10 / bottle

$10 - $14 / bottle

$15 - $19 / bottle

$20 - $29 / bottle

$30 - $49 / bottle

$50 or more per bottle

Don’t know – Varies widely

	Frequently	Occasionally	Rarely	Never
Grocery store / Supermarket	Grocery store / Supermarket Frequently	Grocery store / Supermarket Occasionally	Grocery store / Supermarket Rarely	Grocery store / Supermarket Never
Club stores (i.e., Costco, Sam's Club)	Club stores (i.e., Costco, Sam's Club) Frequently	Club stores (i.e., Costco, Sam's Club) Occasionally	Club stores (i.e., Costco, Sam's Club) Rarely	Club stores (i.e., Costco, Sam's Club) Never
Mass Market stores (i.e., Walmart, Target)	Mass Market stores (i.e., Walmart, Target) Frequently	Mass Market stores (i.e., Walmart, Target) Occasionally	Mass Market stores (i.e., Walmart, Target) Rarely	Mass Market stores (i.e., Walmart, Target) Never
Liquor stores/wine shops	Liquor stores/wine shops Frequently	Liquor stores/wine shops Occasionally	Liquor stores/wine shops Rarely	Liquor stores/wine shops Never
Convenience stores	Convenience stores Frequently	Convenience stores Occasionally	Convenience stores Rarely	Convenience stores Never
Drug store	Drug store Frequently	Drug store Occasionally	Drug store Rarely	Drug store Never
Online	Online Frequently	Online Occasionally	Online Rarely	Online Never
Directly from the winery/Tasting room	Directly from the winery/Tasting room Frequently	Directly from the winery/Tasting room Occasionally	Directly from the winery/Tasting room Rarely	Directly from the winery/Tasting room Never

Frequently

Occasionally

Rarely

Never

Grocery store / Supermarket

Grocery store / Supermarket Frequently

Grocery store / Supermarket Occasionally

Grocery store / Supermarket Rarely

Grocery store / Supermarket Never

Club stores (i.e., Costco, Sam's Club)

Club stores (i.e., Costco, Sam's Club) Frequently

Club stores (i.e., Costco, Sam's Club) Occasionally

Club stores (i.e., Costco, Sam's Club) Rarely

Club stores (i.e., Costco, Sam's Club) Never

Mass Market stores (i.e., Walmart, Target)

Mass Market stores (i.e., Walmart, Target) Frequently

Mass Market stores (i.e., Walmart, Target) Occasionally

Mass Market stores (i.e., Walmart, Target) Rarely

Mass Market stores (i.e., Walmart, Target) Never

Liquor stores/wine shops

Liquor stores/wine shops Frequently

Liquor stores/wine shops Occasionally

Liquor stores/wine shops Rarely

Liquor stores/wine shops Never

Convenience stores

Convenience stores Frequently

Convenience stores Occasionally

Convenience stores Rarely

Convenience stores Never

Drug store

Drug store Frequently

Drug store Occasionally

Drug store Rarely

Drug store Never

Online

Online Frequently

Online Occasionally

Online Rarely

Online Never

Directly from the winery/Tasting room

Directly from the winery/Tasting room Frequently

Directly from the winery/Tasting room Occasionally

Directly from the winery/Tasting room Rarely

Directly from the winery/Tasting room Never

	Extremely Important	Very Important	Somewhat Important	Not Very Important	Not at all Important	N/A - Don't Know / Don't Understand
Ratings / Reviews / “Points” / Awards	Ratings / Reviews / “Points” / Awards Extremely Important	Ratings / Reviews / “Points” / Awards Very Important	Ratings / Reviews / “Points” / Awards Somewhat Important	Ratings / Reviews / “Points” / Awards Not Very Important	Ratings / Reviews / “Points” / Awards Not at all Important	Ratings / Reviews / “Points” / Awards N/A - Don't Know / Don't Understand
Brand that I recognize	Brand that I recognize Extremely Important	Brand that I recognize Very Important	Brand that I recognize Somewhat Important	Brand that I recognize Not Very Important	Brand that I recognize Not at all Important	Brand that I recognize N/A - Don't Know / Don't Understand
Region / Appellation	Region / Appellation Extremely Important	Region / Appellation Very Important	Region / Appellation Somewhat Important	Region / Appellation Not Very Important	Region / Appellation Not at all Important	Region / Appellation N/A - Don't Know / Don't Understand
Lowest Price	Lowest Price Extremely Important	Lowest Price Very Important	Lowest Price Somewhat Important	Lowest Price Not Very Important	Lowest Price Not at all Important	Lowest Price N/A - Don't Know / Don't Understand
Affordable price (in my price range)	Affordable price (in my price range) Extremely Important	Affordable price (in my price range) Very Important	Affordable price (in my price range) Somewhat Important	Affordable price (in my price range) Not Very Important	Affordable price (in my price range) Not at all Important	Affordable price (in my price range) N/A - Don't Know / Don't Understand
Vintage quality	Vintage quality Extremely Important	Vintage quality Very Important	Vintage quality Somewhat Important	Vintage quality Not Very Important	Vintage quality Not at all Important	Vintage quality N/A - Don't Know / Don't Understand
Recommended by a friend	Recommended by a friend Extremely Important	Recommended by a friend Very Important	Recommended by a friend Somewhat Important	Recommended by a friend Not Very Important	Recommended by a friend Not at all Important	Recommended by a friend N/A - Don't Know / Don't Understand
Country / State	Country / State Extremely Important	Country / State Very Important	Country / State Somewhat Important	Country / State Not Very Important	Country / State Not at all Important	Country / State N/A - Don't Know / Don't Understand
Recommended by the Retailer / Associate	Recommended by the Retailer / Associate Extremely Important	Recommended by the Retailer / Associate Very Important	Recommended by the Retailer / Associate Somewhat Important	Recommended by the Retailer / Associate Not Very Important	Recommended by the Retailer / Associate Not at all Important	Recommended by the Retailer / Associate N/A - Don't Know / Don't Understand
Label design / appearance of the bottle	Label design / appearance of the bottle Extremely Important	Label design / appearance of the bottle Very Important	Label design / appearance of the bottle Somewhat Important	Label design / appearance of the bottle Not Very Important	Label design / appearance of the bottle Not at all Important	Label design / appearance of the bottle N/A - Don't Know / Don't Understand
Online reviews	Online reviews Extremely Important	Online reviews Very Important	Online reviews Somewhat Important	Online reviews Not Very Important	Online reviews Not at all Important	Online reviews N/A - Don't Know / Don't Understand
Brand that I have had before	Brand that I have had before Extremely Important	Brand that I have had before Very Important	Brand that I have had before Somewhat Important	Brand that I have had before Not Very Important	Brand that I have had before Not at all Important	Brand that I have had before N/A - Don't Know / Don't Understand
Research about a wine that I really like	Research about a wine that I really like Extremely Important	Research about a wine that I really like Very Important	Research about a wine that I really like Somewhat Important	Research about a wine that I really like Not Very Important	Research about a wine that I really like Not at all Important	Research about a wine that I really like N/A - Don't Know / Don't Understand

Extremely Important

Very Important

Somewhat Important

Not Very Important

Not at all Important

N/A - Don't Know / Don't Understand

Ratings / Reviews / “Points” / Awards

Ratings / Reviews / “Points” / Awards Extremely Important

Ratings / Reviews / “Points” / Awards Very Important

Ratings / Reviews / “Points” / Awards Somewhat Important

Ratings / Reviews / “Points” / Awards Not Very Important

Ratings / Reviews / “Points” / Awards Not at all Important

Ratings / Reviews / “Points” / Awards N/A - Don't Know / Don't Understand

Brand that I recognize

Brand that I recognize Extremely Important

Brand that I recognize Very Important

Brand that I recognize Somewhat Important

Brand that I recognize Not Very Important

Brand that I recognize Not at all Important

Brand that I recognize N/A - Don't Know / Don't Understand

Region / Appellation

Region / Appellation Extremely Important

Region / Appellation Very Important

Region / Appellation Somewhat Important

Region / Appellation Not Very Important

Region / Appellation Not at all Important

Region / Appellation N/A - Don't Know / Don't Understand

Lowest Price

Lowest Price Extremely Important

Lowest Price Very Important

Lowest Price Somewhat Important

Lowest Price Not Very Important

Lowest Price Not at all Important

Lowest Price N/A - Don't Know / Don't Understand

Affordable price (in my price range)

Affordable price (in my price range) Extremely Important

Affordable price (in my price range) Very Important

Affordable price (in my price range) Somewhat Important

Affordable price (in my price range) Not Very Important

Affordable price (in my price range) Not at all Important

Affordable price (in my price range) N/A - Don't Know / Don't Understand

Vintage quality

Vintage quality Extremely Important

Vintage quality Very Important

Vintage quality Somewhat Important

Vintage quality Not Very Important

Vintage quality Not at all Important

Vintage quality N/A - Don't Know / Don't Understand

Recommended by a friend

Recommended by a friend Extremely Important

Recommended by a friend Very Important

Recommended by a friend Somewhat Important

Recommended by a friend Not Very Important

Recommended by a friend Not at all Important

Recommended by a friend N/A - Don't Know / Don't Understand

Country / State

Country / State Extremely Important

Country / State Very Important

Country / State Somewhat Important

Country / State Not Very Important

Country / State Not at all Important

Country / State N/A - Don't Know / Don't Understand

Recommended by the Retailer / Associate

Recommended by the Retailer / Associate Extremely Important

Recommended by the Retailer / Associate Very Important

Recommended by the Retailer / Associate Somewhat Important

Recommended by the Retailer / Associate Not Very Important

Recommended by the Retailer / Associate Not at all Important

Recommended by the Retailer / Associate N/A - Don't Know / Don't Understand

Label design / appearance of the bottle

Label design / appearance of the bottle Extremely Important

Label design / appearance of the bottle Very Important

Label design / appearance of the bottle Somewhat Important

Label design / appearance of the bottle Not Very Important

Label design / appearance of the bottle Not at all Important

Label design / appearance of the bottle N/A - Don't Know / Don't Understand

Online reviews

Online reviews Extremely Important

Online reviews Very Important

Online reviews Somewhat Important

Online reviews Not Very Important

Online reviews Not at all Important

Online reviews N/A - Don't Know / Don't Understand

Brand that I have had before

Brand that I have had before Extremely Important

Brand that I have had before Very Important

Brand that I have had before Somewhat Important

Brand that I have had before Not Very Important

Brand that I have had before Not at all Important

Brand that I have had before N/A - Don't Know / Don't Understand

Research about a wine that I really like

Research about a wine that I really like Extremely Important

Research about a wine that I really like Very Important

Research about a wine that I really like Somewhat Important

Research about a wine that I really like Not Very Important

Research about a wine that I really like Not at all Important

Research about a wine that I really like N/A - Don't Know / Don't Understand

Wine & Technology Research November2019

Your wine preferences and purchase behavior

Question Title

* 1. How often do you consume wine?

Question Title

* 2. How many bottles of wine do you purchase monthly (on average)?

Question Title

* 3. What is the average price per bottle that you pay for wines that you purchase?

Question Title

* 4. What type of wine / grape varietal do you prefer to drink?

Question Title

* 5. How often do you purchase wine from the following channels?

Question Title

* 6. How important are the following factors to you in buying the majority of the wines you purchase?