Taktiful and Whattheythink.com is conducting a survey of printing executives about their use of specialty inks and toners that are included as an option on their digital presses. This short survey will only take 5-7 minutes to complete. Your responses will be kept confidential and combined with all of the others in survey totals. We will not release your name or answers to anyone; this is strictly a research project, and responses will not be used to create sales leads for advertisers or dealers.
If you wish to receive a free copy of the report, please let us know at the end by checking the appropriate box and providing your email address.
 
Thank you for your help!

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1. Do you produce jobs using digital ink/toner-based embellishments? (Required.)

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2. What is your age? (Required.)

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3. What is the primary business at this location? (Choose only the one that is the highest portion of 2022 sales.) (Required.)

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4. Where is this business located? (Required.)

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5. How many employees are at this specific location? (Required.)

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6. What type of digital printing equipment using specialty inks and toners do you currently have in your facility? (You can select multiple answers) (Required.)

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7. What model/s do you currently have in production for specialty inks and toners? (Required.)

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8. What was the main reason for investing in the specialty ink and toner capabilities? (Required.)

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9. How familiar were your customers with specialty inks/toners before you bought the press? (Required.)

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10. Do many of your competitors offer specialty ink/toner embellishments? (Required.)

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11. How valuable are the specialty ink/toner capabilities in your sales and marketing efforts? (Required.)

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12. How familiar were your customers with specialty inks and toners now? (Required.)

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13. How interested are your clients in your specialty ink/toner capabilities? (Required.)

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14. How satisfied are you with the profit from specialty ink and toner jobs? (Required.)

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15. How satisfied are you with your sales of specialty ink and toner jobs? (Required.)

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16. Are your specialty ink and toner job more profitable thank your typical CMYK jobs?

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17. How much training have you put your sales staff through to sell the specialty ink and toner capability? (Required.)

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18. Rank your biggest obstacles to sales for the specialty ink and toner output

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19. What is the one repeating objection that you are unable to over come when it comes to selling the specialty output. (Required.)

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20. What is the average run for an embellishment job for you today? (Required.)

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21. How are you currently estimating for the specialty ink and toner jobs? (Required.)

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22. How much more time does a specialty ink/toner job take to setup in prepress compared to a CMYK job? (Required.)

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23. How difficult is it to design for your specialty ink and toner jobs? (Required.)

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24. Are the majority of your specialty ink/toner jobs designed internally or by your client? (Required.)

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25. How often would you say you utilize the specialty color option in a typical day? (Required.)

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26. What would you estimate is the percentage of the time you are running a specialty ink/toner on your digital press instead of a pure CMYK job? (Required.)

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27. How satisfied are you with the quality of your specialty ink/toner jobs? (Required.)

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28. Based on market demand, how likely would you be to purchase another specialty ink/toner press in the future? (Required.)

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29. Rank the most popular specialty inks and toners in order of demand, with 1 being the highest).

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30. Rank the following General Commercial Printing applications, with 1 being the best, in terms of sales when it comes to specialty inks and toners

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31. Rank the following Packaging and Label applications, with 1 being the best, in terms of sales when it comes to specialty inks and toners

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32. If there is a key application that was not mentioned above, and if so, what is it?

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33. What percentage of your specialty ink and toner use is utilized for samples and self promotion? (Required.)

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34. How are you marketing your specialty ink and toner capabilities? (Required.)

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35. When you made your press purchase, did you create a business plan or marketing plan when you made your press purchase on how to bring specialty inks and toners to market? (Required.)

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36. What is your feeling about the future of Digital Embellishment market as a whole? (Required.)

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37. If you had one piece of advice for a new print service provider getting into ink and toner based embellishments, what would it be?

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38. Would you be willing to be contacted by our researchers to answer follow-up questions about your responses to this survey?

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39. I would like to: (Required.)

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