WhatsApp Business API research 2026 Survey

Driving growth in WhatsApp Business API

We have redesigned the survey to ensure it should not take more than 5 minutes to complete.

All responses are treated in complete confidence and used to help Mobilesquared shape our global WhatsApp Business API forecasts covering 200 markets.

Please note, not every question requires an answer, but to receive the top-line findings from the research, you will need to have completed over 75% of the survey, and you will need to leave your email at the end of the survey.

Thank you in advance.

1.What is your name?(Required.)

2.What is your job title?(Required.)

3.What company do you work for?(Required.)

4.In which country are you based?

5.Rather than completing this short survey, would you rather receive the Excel file to complete? Please leave your email then close the survey.

If your preference is to complete the survey please continue.

6.You've decided to complete the survey. So let's start by taking a generic look at your WhatsApp Business API traffic.

WhatsApp Business API is the paid-for service from Meta for medium and large enterprises only. This does not include the WhatsApp Business APP which is the free service for small and micro enterprises.

In 2025, approximately how much WAB API traffic did you send?

7.What was the percentage increase/decrease in WhatsApp Business API traffic between 3Q 2025 and 4Q 2025?

50% traffic decrease

100% traffic increase

8.In 2025, approximately what percentage of your total verified WhatsApp Business API messages were fraudulent (smishing, SIM-farm, spam, etc)?

50%

100%

9.In 2025 what percentage of your WhatsApp Business API traffic was OTP/2FA?

50%

100%