Following feedback from the profession, the AVA Board has approved a broad strategy that seeks to improve community education and awareness of the veterinary profession. The ultimate aim of this strategy is to improve veterinarian wellbeing and help to address workforce attrition.

We are asking for your comments to develop the detail around this strategy, and the operational plan that accompanies it. For an overview of the strategy, please see: 
https://www.ava.com.au/siteassets/news/ava-public-awareness-project-overview.pdf

Most questions are optional but we encourage you to share your opinions as much as possible.

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* Your details:

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* How do you explain what you do to the public?

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* What are the top 3 things you would like the public to learn about your work?

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* What are the top 3 things the public needs to learn about the veterinary profession in general?

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* The proposed outcomes for the AVA's Public Awareness Strategy are:

1. The community voices to government and industry that social license of animal use can only be maintained when there is involvement of the veterinary profession as the profession are regulated leaders in animal health and welfare.

2. Community awareness of how the veterinary profession intersects with their lives and allows quality of life to be maintained and improved (including One Health preventative and protective factors), thereby maintaining and improving value of the veterinary profession.

3. Community awareness that in order for the veterinary profession to serve the community, it must thrive.

Please provide feedback on these outcomes:

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* The AVA uses the Vet Voice brand (vetvoice.com.au) for communicating about the profession with the public. How suitable do you think the name 'Vet Voice', and separate branding, is for this purpose?

0 - Not very suitable 10 - Very suitable
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* Any other thoughts on using Vet Voice to communicate with the public about the profession?

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* The AVA seeks to demonstrate the diverse ways that veterinarians positively impact the community, and the value of vets, through a 'Grateful for our Vets' campaign. How does the name and aim of the campaign make you feel?

0 - Not very positive 10 - Very positive
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* Any other thoughts on a 'Grateful for our Vets' campaign?

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* What programs and work should the AVA highlight to demonstrate the positive impact of the veterinary profession to the public?

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* How important is it for the AVA's veterinary awareness program to pursue the following channels:

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Consumer facing website
Social media channels (Facebook, Instagram)
Assets for physical stalls at public events
Email list
Social media content for members to share
Printed materials for members to share

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* Please comment on the importance of educating the community that in order to look after the community’s animals, the veterinary profession needs to be thriving.

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* What other considerations should the AVA take into account with a public awareness strategy?

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