Project SquawkBack - Dealer Personnel Survey 2026

SECTION 1: About You

1.Your name (optional)

2.Province / State(Required.)

Other (please specify)

SECTION 2: Farmer Interactions

7.I feel confident in my ability to manage difficult or
frustrated customer interactions.(Required.)

8.The most stressful periods for farmer interactions are
(select all that apply):(Required.)

9.When a farmer contacts you during a breakdown, the most common emotional state is:(Required.)

10.I have effective techniques for de-escalating a frustrated farmer call during peak season.(Required.)

SECTION 3: Dealer–OEM Relationship

11.I feel well-supported by OEM field representatives when
dealing with complex technical issues.(Required.)

12.When you escalate a technical issue to OEM support, typical response time is:(Required.)

14.OEM reps understand the day-to-day realities of running a
dealership and serving farmers.(Required.)

15.My feedback to OEM representatives about product issues
actually leads to changes or action.(Required.)

SECTION 4: Training, Leadership & Perspectives

16.Training I have received in the last 3 years
(select all that apply):(Required.)

17.The most important skill gap in our dealership team is:(Required.)

Technical product knowledge

Customer communication and empathy

Leadership and people management

Conflict resolution under pressure

Change management / adapting to new OEM programs

Business / financial acumen

18.The biggest barrier to implementing change at our dealership is:(Required.)

Resistance from existing staff

Lack of clear direction from management

OEM requirements that are disconnected from local reality

Time, everyone is too busy

Financial constraints

Lack of training resources

19.I feel empowered to make decisions that serve the customer,
without needing to escalate everything to management.(Required.)

20.If you could change ONE thing about how your dealership or
OEM supports your team, what would it be?

Note: This is the core of SquawkBack, your perspective as an
OEM rep shapes the curriculum.(Required.)

21.Scenario: During harvest, a farmer calls in a rage because
his combine is down and your nearest tech is 4 hours out. Your
most effective first response is:(Required.)

Acknowledge his situation and emotion before explaining logistics

Immediately explain the scheduling situation and set realistic expectations

Escalate to the service manager immediately

Try to provide phone-based troubleshooting while arranging the tech

Other (please specify)

22.My preferred training format is:(Required.)

Hybrid (online / virtual + in-person)

Virtual live (facilitated, half-day sessions)

In-person workshop

Online (self-paced)

23.Anything else you'd like to share about the dealer experience
or what you wish people understood about your role?