A For a good quality I am willing to pay more
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B I like and prefer brands that are authentic and deliver on their promise
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C I do not really take care about my nutrition habits
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D For me the design /look of products is important
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E I like luxury, but I try to buy products and brands that are ethical and eco friendly
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F I do not care about environmental protection
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G I like to go to concerts, theater and/or cinema
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H I am a creative mind and like to voice my opinion
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Now I will read some statements to you and I want to know which statements where 1 means it does not apply to you and 5 means it
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A I feel well if I am in control of everything
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B I am very interested and most of the time up-to-date in economy and financial topics
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C I like to hang out with my friends in a bar/restaurant or watch sport events together
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D I don’t care what others think of me
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E I do sports to get / stay in shape
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F Products and services I buy are usually of high quality and high reputation
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G I like products and services that are highly effective, so I do not waste time
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H When I have the choice, I prefer to use my premium car instead of other transportation means
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At least 6 of the 8 statements need to be answered in the grey area.
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