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* 1. It’s crazy!

According to donor retention expert Penelope Burk, “90% of donors who start contributing to a particular cause stop giving by the fifth renewal request.”

And fundraising expert Adrian Sargeant has noted that “Eight of 10 first-time donors do NOT make a second gift.”

Excellent stewardship sets the stage for continued gifts, growing your organization’s monthly giving, and major gifts.

Why then are so many organizations continuing to get it wrong?

Won’t you take a hot 30 seconds and tell me what you struggle with in stewardship (check as many as apply):

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* 2. That’s it! Thanks for responding. And don’t forget to enter your email address for a chance to win a copy of the Movie Mondays' DVD set "How Donors Think."