Concept Testing: Wheatbelt's new localised alcohol-free pregnancy campaign

Introduction

We are developing a localised Wheatbelt campaign on healthy pregnancies. Our objectives are to:
- Increase awareness that there is no safe amount or time to drink alcohol during pregnancy
- Increase community understanding of the risks of alcohol use during pregnancy
- Promote alcohol free pregnancies as a norm
- Increase understanding and awareness of shared responsibility for alcohol free pregnancies

We are in the final stages of developing the messages for the campaign.

You will be shown three draft poster concepts. Please answer honestly about each poster. Note:
1. These are DRAFTS and are designed to test the messaging, not the final design (EDIT: The second line of Poster A should be "That's Pretty Special Too).
2. Each campaign concept will include a series of posters featuring different Wheatbelt people and families and corresponding messaging (e.g. pregnant people, babies, partners, families, children and community members).

Thank you for taking part in this survey.

We are in the final stages of finalising culturally safe and specific photos and messaging will be developed in consultation with local Aboriginal people.