SurveyMonkey Powered Online Survey

Win a Year's Supply of Selective!

We’re always looking for ways to improve how we support small pets and pet parents. This survey is about your experience with Selective. There are no right or wrong answers - we’re genuinely interested in what matters most to you.

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* 1. Are you a?

Pet Parent

Veterinary Surgeon

Veterinary Nurse

Rescue Centre Colleague

Pet Retailer

Pet Store Colleague

Pet Wholesaler/Distributor

Other (please specify)

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* 2. Have you ever fed Selective products to your small pets?

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* 3. Which pets are part of your household?

Dogs

Cats

Rabbits

Guinea Pigs

Chinchillas

Degus

Rats

Hamsters

Mice

Ferrets

Gerbils

Other (please specify)

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* 4. Which Selective products do you currently feed your pet? (Select all that apply)

Science Selective

Selective Naturals

Selective Food

Selective Treats

Selective Timothy Hay

I’m not sure if I feed Science Selective or Selective Naturals

I no longer use Selective

Other (please specify)

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* 5. How long have you been feeding Selective?

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* 6. What originally made you choose Selective for your pet?

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* 7. Rank in order of preference how you feel about Selective?

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* 8. If Selective were no longer available, how disappointed would you be?

Extremely disappointed

Quite disappointed

Slightly disappointed

Not disappointed at all

Other (please specify)

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* 9. If Selective were no longer available, which brand would you buy instead?

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* 10. Thinking about the Selective brand, do how much you believe the following statements?

	Strongly disbelieve	Somewhat disbelieve	Somewhat believe	Strongly believe
It's a specialist brand, not available in grocery/mass	It's a specialist brand, not available in grocery/mass Strongly disbelieve	It's a specialist brand, not available in grocery/mass Somewhat disbelieve	It's a specialist brand, not available in grocery/mass Somewhat believe	It's a specialist brand, not available in grocery/mass Strongly believe
It's the best quality brand available for my small pets	It's the best quality brand available for my small pets Strongly disbelieve	It's the best quality brand available for my small pets Somewhat disbelieve	It's the best quality brand available for my small pets Somewhat believe	It's the best quality brand available for my small pets Strongly believe
It feels more natural than other brands	It feels more natural than other brands Strongly disbelieve	It feels more natural than other brands Somewhat disbelieve	It feels more natural than other brands Somewhat believe	It feels more natural than other brands Strongly believe
It feels made specifically for small pets	It feels made specifically for small pets Strongly disbelieve	It feels made specifically for small pets Somewhat disbelieve	It feels made specifically for small pets Somewhat believe	It feels made specifically for small pets Strongly believe
It is a premium brand	It is a premium brand Strongly disbelieve	It is a premium brand Somewhat disbelieve	It is a premium brand Somewhat believe	It is a premium brand Strongly believe
It is recommended by vets and specialists	It is recommended by vets and specialists Strongly disbelieve	It is recommended by vets and specialists Somewhat disbelieve	It is recommended by vets and specialists Somewhat believe	It is recommended by vets and specialists Strongly believe
The quality justifies the price	The quality justifies the price Strongly disbelieve	The quality justifies the price Somewhat disbelieve	The quality justifies the price Somewhat believe	The quality justifies the price Strongly believe
It's an honest and transparent brand	It's an honest and transparent brand Strongly disbelieve	It's an honest and transparent brand Somewhat disbelieve	It's an honest and transparent brand Somewhat believe	It's an honest and transparent brand Strongly believe
It's the highest fibre food you can buy for small herbivores	It's the highest fibre food you can buy for small herbivores Strongly disbelieve	It's the highest fibre food you can buy for small herbivores Somewhat disbelieve	It's the highest fibre food you can buy for small herbivores Somewhat believe	It's the highest fibre food you can buy for small herbivores Strongly believe
The brand feels knowledgeable and expert	The brand feels knowledgeable and expert Strongly disbelieve	The brand feels knowledgeable and expert Somewhat disbelieve	The brand feels knowledgeable and expert Somewhat believe	The brand feels knowledgeable and expert Strongly believe
It supports my pet’s optimum health	It supports my pet’s optimum health Strongly disbelieve	It supports my pet’s optimum health Somewhat disbelieve	It supports my pet’s optimum health Somewhat believe	It supports my pet’s optimum health Strongly believe
The ingredients can be trusted	The ingredients can be trusted Strongly disbelieve	The ingredients can be trusted Somewhat disbelieve	The ingredients can be trusted Somewhat believe	The ingredients can be trusted Strongly believe

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* 11. How important are the following statements about Selective to you?

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* 12. What problems does Selective solve better than other brands?

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* 13. What, if anything, makes Selective feel different from other small pet foods?

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* 14. How important are the following when choosing food for your pet?

	Not important	Somewhat important	Very important	Extremely important
Clear, easy-to-understand ingredient information	Clear, easy-to-understand ingredient information Not important	Clear, easy-to-understand ingredient information Somewhat important	Clear, easy-to-understand ingredient information Very important	Clear, easy-to-understand ingredient information Extremely important
Food designed specifically for small pets	Food designed specifically for small pets Not important	Food designed specifically for small pets Somewhat important	Food designed specifically for small pets Very important	Food designed specifically for small pets Extremely important
High fibre content	High fibre content Not important	High fibre content Somewhat important	High fibre content Very important	High fibre content Extremely important
No added sugars	No added sugars Not important	No added sugars Somewhat important	No added sugars Very important	No added sugars Extremely important
Food made by a specialist brand	Food made by a specialist brand Not important	Food made by a specialist brand Somewhat important	Food made by a specialist brand Very important	Food made by a specialist brand Extremely important
Consistency and reliability over time	Consistency and reliability over time Not important	Consistency and reliability over time Somewhat important	Consistency and reliability over time Very important	Consistency and reliability over time Extremely important
Plant based and meat free	Plant based and meat free Not important	Plant based and meat free Somewhat important	Plant based and meat free Very important	Plant based and meat free Extremely important

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* 15. How confident do you feel that Selective is honest and transparent about what’s in its food?

Extremely confident

Very confident

Somewhat confident

Not so confident

Not at all confident

Other (please specify)

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* 16. Is there anything you would like Selective to clarify further about its food or processes?

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* 17. How does your pet respond to eating Selective food?

Eats it eagerly every time

Eats it well most of the time

Eats it but seems indifferent

Sometimes leaves it

Often refuses it

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* 18. Have you noticed any of the following since feeding Selective? (Select all that apply)

Improved digestion or stool quality

Better appetite

More natural feeding behaviour (e.g. picking, sorting, chewing)

Improved overall condition

No noticeable change

Not sure

Other (please specify)

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* 19. When a pet food is much cheaper than other brands, what do you usually assume?

The quality is worse

The quality is about the same

I don’t make assumptions on quality based on price

Other (please specify)

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* 20. Rank in order of preference which statement you agree with most?

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* 21. How would you describe Selective to another pet owner?

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* 22. If Selective were to refresh its look or messaging, what should NEVER be changed?

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* 23. Is there anything you wish Selective did better or differently?

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* 24. Compared to other small pet brands, how quickly do you notice Selective products on the shelf or online?

Much faster than other brands

Somewhat faster

About the same

Somewhat slower

Much slower

Other (please specify)

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* 25. Please share your thoughts on feeding these brands of nuggets/pellets to your pets...

	I haven't heard of this brand	I don't like this brand and wouldn't feed it	I like this brand and sometimes feed it	I love this brand and regularly feed it
Beaphar	Beaphar I haven't heard of this brand	Beaphar I don't like this brand and wouldn't feed it	Beaphar I like this brand and sometimes feed it	Beaphar I love this brand and regularly feed it
Burgess Excel	Burgess Excel I haven't heard of this brand	Burgess Excel I don't like this brand and wouldn't feed it	Burgess Excel I like this brand and sometimes feed it	Burgess Excel I love this brand and regularly feed it
Burrowdale's	Burrowdale's I haven't heard of this brand	Burrowdale's I don't like this brand and wouldn't feed it	Burrowdale's I like this brand and sometimes feed it	Burrowdale's I love this brand and regularly feed it
Country Values	Country Values I haven't heard of this brand	Country Values I don't like this brand and wouldn't feed it	Country Values I like this brand and sometimes feed it	Country Values I love this brand and regularly feed it
Cunipic	Cunipic I haven't heard of this brand	Cunipic I don't like this brand and wouldn't feed it	Cunipic I like this brand and sometimes feed it	Cunipic I love this brand and regularly feed it
Hamiform	Hamiform I haven't heard of this brand	Hamiform I don't like this brand and wouldn't feed it	Hamiform I like this brand and sometimes feed it	Hamiform I love this brand and regularly feed it
Hobbyfirst Hope Farms	Hobbyfirst Hope Farms I haven't heard of this brand	Hobbyfirst Hope Farms I don't like this brand and wouldn't feed it	Hobbyfirst Hope Farms I like this brand and sometimes feed it	Hobbyfirst Hope Farms I love this brand and regularly feed it
Kaytee	Kaytee I haven't heard of this brand	Kaytee I don't like this brand and wouldn't feed it	Kaytee I like this brand and sometimes feed it	Kaytee I love this brand and regularly feed it
Marriages	Marriages I haven't heard of this brand	Marriages I don't like this brand and wouldn't feed it	Marriages I like this brand and sometimes feed it	Marriages I love this brand and regularly feed it
Mr Johnson's	Mr Johnson's I haven't heard of this brand	Mr Johnson's I don't like this brand and wouldn't feed it	Mr Johnson's I like this brand and sometimes feed it	Mr Johnson's I love this brand and regularly feed it
Norah's	Norah's I haven't heard of this brand	Norah's I don't like this brand and wouldn't feed it	Norah's I like this brand and sometimes feed it	Norah's I love this brand and regularly feed it
Oxbow	Oxbow I haven't heard of this brand	Oxbow I don't like this brand and wouldn't feed it	Oxbow I like this brand and sometimes feed it	Oxbow I love this brand and regularly feed it
Science Selective	Science Selective I haven't heard of this brand	Science Selective I don't like this brand and wouldn't feed it	Science Selective I like this brand and sometimes feed it	Science Selective I love this brand and regularly feed it
Selective Naturals	Selective Naturals I haven't heard of this brand	Selective Naturals I don't like this brand and wouldn't feed it	Selective Naturals I like this brand and sometimes feed it	Selective Naturals I love this brand and regularly feed it
Sherwood	Sherwood I haven't heard of this brand	Sherwood I don't like this brand and wouldn't feed it	Sherwood I like this brand and sometimes feed it	Sherwood I love this brand and regularly feed it
Tiny Friends Farm	Tiny Friends Farm I haven't heard of this brand	Tiny Friends Farm I don't like this brand and wouldn't feed it	Tiny Friends Farm I like this brand and sometimes feed it	Tiny Friends Farm I love this brand and regularly feed it
Twitch	Twitch I haven't heard of this brand	Twitch I don't like this brand and wouldn't feed it	Twitch I like this brand and sometimes feed it	Twitch I love this brand and regularly feed it
Versele Laga	Versele Laga I haven't heard of this brand	Versele Laga I don't like this brand and wouldn't feed it	Versele Laga I like this brand and sometimes feed it	Versele Laga I love this brand and regularly feed it
Vitakraft	Vitakraft I haven't heard of this brand	Vitakraft I don't like this brand and wouldn't feed it	Vitakraft I like this brand and sometimes feed it	Vitakraft I love this brand and regularly feed it
Zolux	Zolux I haven't heard of this brand	Zolux I don't like this brand and wouldn't feed it	Zolux I like this brand and sometimes feed it	Zolux I love this brand and regularly feed it

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* 26. Are there any other brands you regularly feed to your pets?

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* 27. Which one pellet/nugget brand is your first choice for feeding to your small pets?

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* 28. Why is this pellet/nugget brand your first choice for feeding to your small pets?

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* 29. Where do you live?

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* 30. How do you gender identify?

Female

Male

Non-binary

Prefer not to say

Other (specify)

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* 31. What is your current age?

Under 18

18-29

30-39

40-49

50-59

60-69

70-79

80 or older

Prefer not to say

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* 32. To enter the prize draw to win a year's supply of Selective food, hay, and treats tailored to your pet's needs, please provide your email address: