What CRM systems does our industry actually run, and do they work?
Nobody has this data. Not ASA, not the analyst firms, not the vendors. We are going to build it.
This survey takes about six minutes. It asks what CRM system you use, whether it was worth it, and what you would do differently. If you do not have a CRM, it asks why, and that path is shorter.
Your answers are confidential. ASA reports results only in aggregate, and no company is ever identified.
At the end you can sign up to get the ASA CRM Selection and Implementation Guide, built by the Digitization & Customer Intelligence Task Group, the day it publishes. Contact details are optional and are never published.
Questions: Nils Swenson, nswenson@asa.net