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* 1. Please provide your name and email address to be entered to win.

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* 2. What is your age?

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* 3. What is your shoe size?

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* 4. What is your gender?

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* 5. In what country do you currently reside?

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* 6. What is your approximate average annual household income?

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* 7. What is the highest level of education you have attained?

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* 8. Which of the following categories best describes your employment status?

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* 9. How many children under 18 reside in your household?

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* 10. Which of the following statements describe your relationship with running?

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* 11. How often do you run? 

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* 12. How far do you run per week

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* 13. In general, do you run by distance or time?

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* 14. What time of day do you do most of your running?

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* 15. During the pandemic, have you run more or less than before the pandemic?

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* 16. How long have you been running?

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* 17. On average, how often do you race each year?

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* 18. Which of the following races/running events have you done? (CHECK ALL THAT APPLY)

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* 19. Where do you run? (CHECK ALL THAT APPLY)

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* 20. Why do you run? (please rank)

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* 21. What motivates you to get out the door to run?

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* 22. Do you run with a smartphone?

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* 23. Do you listen to any of the following audio sources while running? (CHECK ALL THAT APPLY)

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* 24. Do you use any of the following apps? (CHECK ALL THAT APPLY)

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* 25. Are you interested in the progress of elite Canadian runners?

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* 26. How often do you visit the Canadian Running website, runningmagazine.ca?

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* 27. What are your favourite parts of runningmagazine.ca? (CHECK ALL THAT APPLY)

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* 28. Do you subscribe to The Shakeout Podcast?

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* 29. What brand of shoes do you own? Please select all that apply

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* 30. Do you always buy shoes from the same brand?

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* 31. Do you own carbon-plated shoes?

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* 32. Thinking about when you purchase running shoes specifically, please rate how important the following features are for you:

  Extremely Important Somewhat Important Moderately Important Slightly Important Not at all Important
Look/Style of the shoe
Fit
Technical features such as Offset, Foam technology, material used
Brand
Recycle materials or Sustainable efforts by the Brand
Matches my gait and style (neutral, stability, etc)
Colour
Durability
Past Experience
Online website reviews
Print reviews
Friend's recommendation
Store staff recommendation
Price
Online Advertising 
Print Advertising
Athlete endorsed

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* 33. How many pairs of shoes do you currently run in?

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* 34. How often do you replace your running shoes?

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* 35. How many pairs of running shoes do you buy per year?

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* 36. In your opinion, which category do you associate each brand with?

  Road running Trail running Team sports Fashion Cross Fit Urban Adventure
Nike
Adidas
Saucony
New Balance
Asics
Brooks
Hoka
ON
Salomon
Merrell
The North Face
Mizuno
Under Armour
Puma
Reebok
Altra

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* 37. In your opinion, what comes to mind when considering each of these brands?

  Trustworthy Cool Shares my values Superior product Inferior product
Nike
Adidas
Saucony
New Balance
Asics
Brooks
Hoka
ON
Salomon
Merrell
The North Face
Mizuno
Under Armour
Puma
Reebok
Altra

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* 38. What is your favourite brick and mortar shop?

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* 39. Where do you typically shop?

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* 40. Where do you expect to purchase your next pair of running shoes from?

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* 41. From which websites/apps will you consider purchasing your next pair of running shoes? Select all that apply.

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* 42. From which physical stores will you consider purchasing your next pair of running shoes? Select all that apply.

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* 43. What watch brand do you use for running?

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* 44. Will you return to your gym when gyms fully reopen?

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* 45. Are you a member of a running club or crew?

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* 46. How often do you run on a treadmill?

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* 47. Do you own a treadmill?

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* 48. Do you ever run to raise money for charity?

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* 49. Do you subscribe to Canadian Running? (print or digital version)

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* 50. Do you buy singles copies of Canadian Running? (either on the newsstand or online)

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* 51. Would you pay for print magazine content if it were available online?

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* 52. What would encourage you to pay for print magazine content online?

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* 53. Where do you get your information about running? (check all that apply)

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* 54. How many runners live in your household?

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* 55. Have you participated in any virtual races?

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* 56. Will you feel comfortable returning to in-person racing, when it is an option?

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* 57. Do you have a run coach?

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* 58. When choosing a race, how important are the following factors (please rate from 1-8)

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* 59. Do you travel to races

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* 60. Do you attend running holidays or training camps

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* 61. Is running an important factor when choosing your vacation destination

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* 62. What social media channels do you follow Canadian Running on? 

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* 63. Do you ever interact with our social media posts, if so, how?

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* 64. If you follow us on Facebook, how often do you see our posts appear on your timeline?

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* 65. If you follow us on Instagram, how often do you see our posts and/or Instagram stories?

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* 66. If you follow us on Twitter, how often do you see our tweets?

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* 67. What would you like to see more of on our social media channels?

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* 68. What would you like to see less of on our social media channels?

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* 69. Have you ever participated in one of our giveaways? 

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* 70. What social media platforms do you use? Check all that apply

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* 71. Which social media account do you use primarily?

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* 72. What online running content do you pay for?

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* 73. If you do spend money on online content, what motivated you to do so? (Check all the apply.)

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