Folio: 2017 Print Production and Ad Management Spot Survey

Folio: recognizes that production and manufacturing print products is now just one part of a larger media operation, and that print-media content and advertising management must work effectively for a multichannel environment. Because of that, your choice of suppliers and technologies is more important than ever. Take this short four-question survey and help us gauge the industry’s direction. We’ll publish the results on Foliomag.com in the days ahead.

The deadline for participation is Friday, June 16.

Question Title

* 1. What are the main challenges with your production and manufacturing processes in 2017?

My printer’s ancillary solutions (digital magazines, ad portal, workflow automation, cross-media capabilities, etc.) are not flexible or customizable.

Planning and access: It’s too difficult to create a map and too hard to make changes due to use of a non-cloud system.

Cost and time. Printer seems to be proceeding on what works best for them, not on what works best for me.

Other (please specify)

Question Title

* 2. Are you decoupling services from the printer, and either taking over yourself, or seeking new providers, for such functions as XML text extraction and hyperlinks, color accuracy approval and ad management?

Keeping things with our printer.

Taking these and other processes in house.

Working with additional vendors beyond our printer.

Question Title

* 3. Has print-manufacturing automation transformed your operation?

Yes

Question Title

* 4. If yes, how? (Check all that apply)

We’ve sped up production.

We’ve become more nimble in moving content from print to digital platforms and vice versa.

We’ve reduced costs significantly.

We’ve reduced mistakes significantly.

We’ve increased ad revenue.

Question Title

* 5. Thanks for participating! Tell us a little bit about yourself if you'd like to discuss this topic further with a Folio: editor. (Your responses to this survey will be kept strictly confidential)

Name:

Company:

Title:

Department (Editorial, sales, marketing, media-group manager, etc.):

Email Address: