TATA & THE YOUTH As the Tata group completes a century and a half, we are trying to understand the perceptions of the brand in the minds of today's young professionals. Kindly take 5 minutes out of your busy schedules to complete the following questionnaire. OK Respondent Details Question Title * 1. Respondent Details Age Company City OK Gender Question Title * 2. Gender Male Female OK Rank the following in terms of how cool they are : Question Title * 3. Rank the following in terms of how cool they are : 1 2 3 4 5 6 7 8 Reliance 1 2 3 4 5 6 7 8 Patanjali 1 2 3 4 5 6 7 8 Apple 1 2 3 4 5 6 7 8 Tata 1 2 3 4 5 6 7 8 Google 1 2 3 4 5 6 7 8 Coca Cola 1 2 3 4 5 6 7 8 Unilever 1 2 3 4 5 6 7 8 Samsung OK Rank the following attributes in order of what makes a company cool: Question Title * 4. Rank the following attributes in order of what makes a company cool: 1 2 3 4 5 6 7 8 Excellence in products 1 2 3 4 5 6 7 8 Entrepreneurial 1 2 3 4 5 6 7 8 Global presence 1 2 3 4 5 6 7 8 Technological innovations 1 2 3 4 5 6 7 8 Size of business 1 2 3 4 5 6 7 8 Social purpose 1 2 3 4 5 6 7 8 Pioneering 1 2 3 4 5 6 7 8 Helping build a nation OK Rank the following as per how closely it aligns with your personal beliefs: Question Title * 5. Rank the following as per how closely it aligns with your personal beliefs: 1 2 3 4 5 A company should focus on sustainability and environmentally-friendly practices through all their activities 1 2 3 4 5 A company should focus on creating breakthrough technology to take us into the future 1 2 3 4 5 A company exists to give something back to its society, shareholders and country 1 2 3 4 5 A company should be a wealth generator – its sole focus should be making money for itself and shareholders 1 2 3 4 5 A mix of commerce and community is the ideal way for a company to be OK Which of the following words do you associate with the Tata group: (Tick whichever apply) Question Title * 6. Which of the following words do you associate with the Tata group: (Tick whichever apply) Leader Progressive Sarkaari/Bureaucratic Large Boring Pioneering Old Conventional Cool Innovative Socially conscious Futuristic OK Which of the following is brought to you by Tata ? (Tick whichever apply) Question Title * 7. Which of the following is brought to you by Tata ? (Tick whichever apply) Titan Vistara Tanishq Taj hotels Croma Jaguar/land rover Fastrack Westside Starbucks OK If we told you that all of them are tata, does that change your perception? Question Title * 8. If we told you that all of them are tata, does that change your perception? Yes No OK Rank the following statements in order of which is most effective in changing your current perception of Tata Question Title * 9. Rank the following statements in order of which is most effective in changing your current perception of Tata 1 2 3 4 5 6 As a group, including Tata companies and Tata trusts, over Rs 1000 crores spent on community initiatives every year 1 2 3 4 5 6 There is a Tata Football Academy, a Tata Cricket Academy, a Tata Hockey Academy, a Tata Archery Academy and Tata also supports the Mumbai Marathon 1 2 3 4 5 6 Tata has developed world’s first artificial intelligence neural automation platform for enterprises 1 2 3 4 5 6 Tata is partnering with Google on Internet Saathi, a program to bring digital literacy to women in rural india 1 2 3 4 5 6 Tata is currently developing electric cars and self-driving cars 1 2 3 4 5 6 One out of every 4 times you access the internet, you are going through Tata’s fiber optic cables OK DONE