TATA & THE YOUTH As the Tata group completes a century and a half, we are trying to understand the perceptions of the brand in the minds of today's young professionals. Kindly take 5 minutes out of your busy schedules to complete the following questionnaire. OK Question Title * 1. Respondent Details Age Company City OK Question Title * 2. Gender Male Female OK Question Title * 3. Rank the following in terms of how cool they are : 1 2 3 4 5 6 7 8 Samsung 1 2 3 4 5 6 7 8 Tata 1 2 3 4 5 6 7 8 Unilever 1 2 3 4 5 6 7 8 Apple 1 2 3 4 5 6 7 8 Reliance 1 2 3 4 5 6 7 8 Coca Cola 1 2 3 4 5 6 7 8 Google 1 2 3 4 5 6 7 8 Patanjali OK Question Title * 4. Rank the following attributes in order of what makes a company cool: 1 2 3 4 5 6 7 8 Helping build a nation 1 2 3 4 5 6 7 8 Pioneering 1 2 3 4 5 6 7 8 Social purpose 1 2 3 4 5 6 7 8 Excellence in products 1 2 3 4 5 6 7 8 Entrepreneurial 1 2 3 4 5 6 7 8 Size of business 1 2 3 4 5 6 7 8 Global presence 1 2 3 4 5 6 7 8 Technological innovations OK Question Title * 5. Rank the following as per how closely it aligns with your personal beliefs: 1 2 3 4 5 A company exists to give something back to its society, shareholders and country 1 2 3 4 5 A company should focus on creating breakthrough technology to take us into the future 1 2 3 4 5 A company should be a wealth generator – its sole focus should be making money for itself and shareholders 1 2 3 4 5 A company should focus on sustainability and environmentally-friendly practices through all their activities 1 2 3 4 5 A mix of commerce and community is the ideal way for a company to be OK Question Title * 6. Which of the following words do you associate with the Tata group: (Tick whichever apply) Conventional Futuristic Boring Innovative Socially conscious Sarkaari/Bureaucratic Cool Old Large Progressive Leader Pioneering OK Question Title * 7. Which of the following is brought to you by Tata ? (Tick whichever apply) Taj hotels Westside Tanishq Starbucks Vistara Croma Titan Fastrack Jaguar/land rover OK Question Title * 8. If we told you that all of them are tata, does that change your perception? Yes No OK Question Title * 9. Rank the following statements in order of which is most effective in changing your current perception of Tata 1 2 3 4 5 6 As a group, including Tata companies and Tata trusts, over Rs 1000 crores spent on community initiatives every year 1 2 3 4 5 6 There is a Tata Football Academy, a Tata Cricket Academy, a Tata Hockey Academy, a Tata Archery Academy and Tata also supports the Mumbai Marathon 1 2 3 4 5 6 Tata has developed world’s first artificial intelligence neural automation platform for enterprises 1 2 3 4 5 6 Tata is partnering with Google on Internet Saathi, a program to bring digital literacy to women in rural india 1 2 3 4 5 6 Tata is currently developing electric cars and self-driving cars 1 2 3 4 5 6 One out of every 4 times you access the internet, you are going through Tata’s fiber optic cables OK DONE