BikeBiz retail survey 2012 Question Title * 1. By what percentage have your annual profits increased or declined year on year? Up 50% or more Up 30 to 50% Up 10 to 30% Barely changed Down 10 to 30% Down 30 to 50% Down 50% or more Question Title * 2. What portion of sales do Cycle to Work sales represent? None at all All business Between 1 and 15% 15 to 30% 30 to 45% 50% or more Question Title * 3. What figure best fits your annual takings on cycle clothing, footwear and accessories at retail value? £0 to £1,000 £1,000 to £5,000 £5,000 to £10,000 £10,000 to £20,000 £20,000 to £40,000 £40,000 to £60,000 £60,000 to £85,000 £100,000 plus Question Title * 4. If you've made cutbacks this year, where have they been? Staff numbers, pay and hours Utility bills Cheaper courier options Stock levels Overheads, or premises move Investment in tooling, epos or other Question Title * 5. Are you selling more or less bikes on finance than last year? Around the same more less Question Title * 6. Would you say the workshop is more or less important to the business than last year? More Less The same importance Question Title * 7. In the past 12 months have you increased online trade? Decreased online trade No change Grown it slightly Grown it significantly Double or more the volume YOY Only just started out online Question Title * 8. in the past year, which sectors have shown a marked increase in sales and demand? Downhill BMX Tandem 4x Folding Electric Touring Road Mountain Bikes Hardtail Mountain bikes full suspension Leisure and hybrid Time trial Recumbent Cargo Bikes Custom frame build and tailor fitted made to order Cyclocross Question Title * 9. If you turn a profit this year, what percentage will you channel back into the business? 1 to 10% 10 to 30% 30 to 50% 50 to 75% 75 to 99% All profit Question Title * 10. What will you spend any investment in the business on? Store security staff wage or hiring new store developing online trade expanding stock levels paying off loans or supplier debt store vehicles marketing redecoration or point of sale workshop renovation or tooling bike fitting training or equipment Question Title * 11. Which of the following have caused your business concern in the past 12 months? Rent rises Suppliers selling out of key lines price rises on complete bikes price rises on everything else online competition supermarket or chain store competition disposing of waste grey import discounting and foreign competition courier charges or inflexibility banks refusing loans the state of the economy lack of trained/quality staff to hire theft from the business Question Title * 12. What impact do you believe the Lance Armstrong and wider doping scandal will have on cycling? negative impact for all cycling negative for Armstrong's associated brands any news is good news no impact at all Question Title * 13. do you believe 2013 will see the post Olympic bounce that we might have had in 2012 were it not for the weather? 2012 was great for me, I'm excited for 2013 2013 will be bad, the economy is tough I'll take it as it comes I am determined to grow my business next year Question Title * 14. If there is anything else you would like to add or inform BikeBiz of for consideration in our research please do so here: Question Title * 15. If you would like to be added to the BikeBiz print magazine circulation (FOC to the trade) please leave your mailing address here: Done
