Hagen/Sinclair Research is seeking Imaginative Individuals in the San Francisco area to take part in a stimulating collaborative group and help improve a new Gaming technology. We're interested in hearing from gamers ranging from dabblers to serious players. The study offers the unusual opportunity to participate in the next wave of product innovation. 

INCENTIVE: As a thank you for participating, those who complete the group will receive an incentive of $225 for the group + $35 for a pre-task for a total of $255.

DATE/TIME: The groups will take place during the week of June 25, 2018.

FORMAT: 3-hour focus groups with a pre-task.

If you are interested in participating, please provide the following information. If your answers pre-qualify you for the study, one of our recruiters will call you to complete the screening process.

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* 1. Demographics: We ask for your occupation and industry in order to invite you to appropriate work related studies.

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* 2. What is your gender?

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* 3. What is your age? 

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* 4. Which of the following devices, if any, are you the primary user of, and use to play video games? Please select all that apply. 

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* 5. Which of the following Games Consoles/Hand Held Consoles are you the primary user of, and use to play video games?  Please select all that apply.

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* 6. How many hours total do you estimate you play video games on your own technology per week?

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* 7. On average, about how many hours do you play on per week on the following devices? Leave the systems you don't use blank. Don't overestimate. Thenumber of hours you play is not the criteria for selecting participants. There are only 168 hours in a week.

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* 8. Which of the following types of games do you like to play? Please select all that apply.

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* 9. Which of the following Windows Operating System(s) do you have on the desktop(s) or laptop computers that you use to play video games?  Please select all that apply.

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* 10. Thinking about the next desktop or laptop computer that you will purchase, which of the following best describes your role in purchasing that device?

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* 11. Thinking about the next desktop or laptop computer that you will purchase for video games and gaming, approximately how much will you be willing to spend on that device?

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* 12. Here is  a set of statement pairs about your video game preferences. Please read the two statements and indicate which statement you agree with more. If you agree with it MUCH more, select the button closest to the statement. If you agree (or disagree) with both, select one of the middle buttons that is closer to the one that you agree with more. Again, please do your best to respond to each question based on the options given to you.
1 = Agree MUCH more with the FIRST statement
2 = Agree SOMEWHAT more with the FIRST statement
3 = Agree SOMEWHAT more with the SECOND statement
4 = Agree MUCH more with the SECOND statement

  1 = Agree MUCH more w/ Statement 1 2 = Agree SOMEWHAT more w/ Statement 1 3 = Agree SOMEWHAT more w/ Statement 2 4 = Agree MUCH more w/ Statement 2
Statement 1: I play games to do things that are wrong to do in real life 
Statement 2: I don’t enjoy games where I have to do things that are wrong to do in real life
Statement 1: I prefer games that make me think 
Statement 2: I prefer fun, mindless games
Statement 1: Playing games allows me to express myself creatively 
Statement 2: I don't care about expressing my creativity in the games I play
Statement 1: I play games to bond with other people in my family
Statement 2: I rarely play games with other people in my family
Statement 1: Playing games lets me socialize with friends, meet new people or do things as groups or teams
Statement 2: I am more interested in playing games than socializing with other people playing the same game
Statement 1: I play games to get a sense of achievement after accomplishing something 
Statement 2: I don't look to games to give me a sense of achievement
Statement 1: I prefer games that are fast-paced and action-packed 
Statement 2: I prefer games that are slower-paced and can be played leisurely
Statement 1: I play games to simulate things that can be done in real life 
Statement 2: I play games to see or do things I can't in real life
Statement 1: I prefer to play games solo
Statement 2: I prefer to play games as a member of a team
Statement 1: I  prefer games with a compelling storyline 
Statement 2: I don’t care if games have a compelling storyline 
Statement 1: I prefer big studio and higher budget games 
Statement 2: I prefer independent and lower budget games
Statement 1: I prefer games that are free to play (that have other content or microtransactions you can buy later) 
Statement 2: I prefer paying for the game upfront (and not have to pay for other content or microtransactions later)
Statement 1: I play most of my games on the computer 
Statement 2: I play most of my games on a video game console
Statement 1: My friends and family frequently come to me for my opinion on games
Statement 2: People don't generally come to me for gaming opinions or advice
Statement 1: I have the time and freedom to do all the things I like to do 
Statement 2: I rarely have any free time for myself

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* 13. What is your marital status?

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* 14. What is your ethnicity?

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* 15. What is your household income? If in shared housing, count personal income.

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* 16. What are the top 3 game titles that you play most often?

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* 17. What is it about these games that make you play them more often than other games? Please describe the main reasons for selecting these games?

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* 18. For each of the following statements, please indicate whether you agree strongly with the statement, agree somewhat, disagree somewhat, or disagree strongly.

  Agree Strongly Agree Somewhat Disagree Somewhat Disagree Strongly
I consider myself an imaginative person.
I am comfortable discussing my own views, opinions, and personal experiences with people I may not know very well.
I enjoy giving credit to others who have good ideas.
I enjoy doing new and different activities.
I am curious to know more about things that are unfamiliar to me.
I am a spontaneous person.

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* 19. Would you be happy to be re-contacted directly for this project only?

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* 20. How did you hear about this study?

Thank you for taking the time to fill out our survey. A recruiter will call you to complete the screening process if your answers are a match to the study qualifications.

This is a legitimate paid market research study. To verify, go to our website: WWW.HAGENSINCLAIR.COM. If you want to receive personal invitations to future studies click the PARTICIPANT REGISTRATION LINK and sign up. We will contact you if a project arises that looks like a good fit for you. Thanks again!

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