Luke Moriarty - University of Bedfordshire

Thanks for taking part in this open-question research. This is part of my dissertation which studies how increased exposure to football betting advertising has changed and influenced betting habits.
All of your responses will remain anonymous. Please do not leave any details that will reveal your identity.

By continuing, you confirm that you are 18-30 years old and voluntarily answering these questions.


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* 1. Can you pinpoint what got you into football betting?

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* 2. What platform devices do you use to place bets?

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* 3. How regularly do you wager on football?

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* 4. How do you tend to bet? (Ie, pre-game, in-play, result, first goalscorer etc).

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* 5. Have/do you ever bet using promotional offers? If yes, please specify which.

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* 6. How do you feel betting advertising has influenced you?

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* 7. Where do you tend to see betting advertising?

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* 8. Thinking of betting advertisements you have seen; what messages do you believe they send to customers?

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* 9. What attracts you to bet with a certain company?

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* 10. What are the positives you get from betting? Ie, monetary reward, social betting with others, enjoyment, etc.

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