Sports Agency Market Survey 2026 Thank you for taking part in SportBusiness's 2026 study of the sports agency market. It takes about 5 minutes.There are no right answers, we're interested in your honest view of the agencies you know. Responses are confidential and reported only in aggregate. Question Title * 1. Which best describes your organisation? (Required.) Agency Rights holder Brand / sponsor Broadcaster Consultant / advisor Technology company Investor Government / regulatory body Service provider (eg, legal, hospitality) Supplier City / tourism authority Other (please specify) Question Title * 2. Why do you use - or would you use - a sports agency? (Required.) Specialist expertise we don't have in-house Access to their network and relationships Extra capacity / resource Access to rights, inventory or partners An independent, objective view Speed to market Cost efficiency vs. building it in-house Don't / won't use an agency Other (please specify) Next
