Skip to content
THE ULTIMATE NZ FASHION SURVEY!
1.
IN WHAT CITY DO YOU LIVE?
2.
ARE YOU MALE OR FEMALE?
MALE
FEMALE
3.
HOW OLD ARE YOU?
13-19
20-24
25-35
36-49
50+
OTHER (PLEASE SPECIFY)
4.
HOW IMPORTANT IS FASHION TO YOU?
VERY IMPORTANT
IMPORTANT
MEDIOCRE
NOT VERY IMPORTANT
NOT IMPORTANT AT ALL
5.
HOW OFTEN DO YOU SHOP FOR FASHION EACH YEAR?
MORE THAN 50 TIMES
30-50 TIMES
20-30 TIMES
10-20 TIMES
LESS THAN 10 TIMES
6.
HOW MANY OF THESE BRANDS HAVE YOU HEARD OF? (TICK ALL THOSE YOU KNOW OF)
GLASSONS
ANNAH STRETTON
ARIELLE MERMIN
KAREN WALKER
ZAMBESI
HUFFER
DEADLY PONIES
RUBY
BLAK
PIA BOUTIQUE
SHERIE MUIJS
NOM*D
HELEN CHERRY
WORKSHOP
KATE SYLVESTER
MOOCHI
MISS CRABB
BARKERS
ILABB
I LOVE UGLY
OOBY RYN
CHARMAINE REVELEY
JULIETTE HOGAN
TWENTY-SEVEN NAMES
GEORGIA ALICE
KATHRYN WILSON
HARMAN GRUBIŠA
RIDDLE ME THIS
STORM
TAYLOR
LIAM
LOWER
HAILWOOD
TRELISE COOPER
COOP
STOLEN GIRLFRIENDS CLUB
CYBELE
WORLD
ELLE + RILEY
LONELY
LONELY HEARTS
CRANE BROTHERS
WORKING STYLE
SALASAI
MEADOWLARK
CHAOS & HARMONY
JIMMY D
LIZ MITCHELL
MAAIKE
H&M
KATE OF ARCADIA
INGRID STARNES
MISS WILSON
COMMONERS ALIKE
MI PIACI
FEDERATION
HERMOINE FLYNN
JANE DANIELS
DEBORAH SWEENEY
KATIE MARIE COLE
DMONIC INTENT
STANDARD ISSUE
CELINE RITA
STAPLE & CLOTH
ZARA
AS COLOUR
JULIAN DANGER
JARRAD GODMAN
MAX
HARRIS TAPPER
REBE BURGESS
TIGERLILY
SEED
Please list other brands that aren't on this list, if appropriate.
7.
PLEASE LIST YOUR FAVOURITE NZ WOMEN'S WEAR DESIGNERS (UP TO 10)
DESIGNER/LABEL 1:
DESIGNER/LABEL 2:
DESIGNER/LABEL 3:
DESIGNER/LABEL 4:
DESIGNER/LABEL 5:
DESIGNER/LABEL 6:
DESIGNER/LABEL 7:
DESIGNER/LABEL 8:
DESIGNER/LABEL 9:
DESIGNER/LABEL 10:
8.
PLEASE LIST YOUR FAVOURITE NZ MEN'S WEAR DESIGNERS/LABELS (UP TO 10)
DESIGNER 1:
DESIGNER 2:
DESIGNER 3:
DESIGNER 4:
DESIGNER 5:
DESIGNER 6:
DESIGNER 7:
DESIGNER 8:
DESIGNER 9:
DESIGNER 10:
9.
DO YOU OWN SPORTSWEAR FROM ANY OF THE FOLLOWING BRANDS? (TICK ALL THAT APPLY)
NIKE
ADIDAS
ASICS
CANTERBURY
NEW BALANCE
PUMA
REEBOK
LULU LEMON
SKINS
LOTTO
UNDER ARMOUR
PATAGONIA
BLK
KUKRI
MIZUNO
HEAD
BABOLAT
WILSON
DUNLOP
BAUER
CONVERSE
LACOSTE
FILA
CHAMPION
UMBRO
REIGNING CHAMP
KAPPA
BROOKS
STARTER
OTHER (PLEASE SPECIFY)
10.
PLEASE LIST YOUR FAVOURITE SPORTSWEAR BRANDS (UP TO TEN)
SPORTSWEAR BRAND 1:
SPORTSWEAR BRAND 2:
SPORTSWEAR BRAND 3:
SPORTSWEAR BRAND 4:
SPORTSWEAR BRAND 5:
SPORTSWEAR BRAND 6:
SPORTSWEAR BRAND 7:
SPORTSWEAR BRAND 8:
SPORTSWEAR BRAND 9:
SPORTSWEAR BRAND 10:
11.
DO YOU OWN JEWELLERY FROM ANY OF THE FOLLOWING BRANDS? (TICK ALL THAT APPLY)
BOH RUNGA
CULET
DEADLY PONIES
HUFFER
COMPANY OF STRANGERS
STOLEN GIRLFRIENDS CLUB
KAREN WALKER JEWELLERY
MEADOWLARK
HERA SAABI
HOLLY MARBECK
NAVEYA & SLOANE
NGA WAIATA
NICK VON K
PANDORA
OTHER (PLEASE SPECIFY)
12.
WHAT IS YOUR FAVOURITE MULTI-BRAND STORE?
THE DEPARTMENT STORE
SUPERETTE
AREA 51
SMITH & CAUGHEYS
GOOD AS GOLD
FABRIC
MADE
BALLANTYNES
SCOTTIES
BLACK BOX
SLICK WILLY'S
INFINITE DEFINITE
SISTERS
LOADED
WORKSHOP
THE SHELTER
OTHER (PLEASE SPECIFY)
13.
HOW MANY OF THESE MULTI-BRAND STORES HAVE YOU VISITED OR SHOPPED IN? (TICK ALL THAT APPLY)
THE DEPARTMENT STORE
SUPERETTE
AREA 51
SMITH & CAUGHEYS
GOOD AS GOLD
FABRIC
MADE
BALLANTYNES
SCOTTIES
BLACK BOX
SLICK WILLY'S
INFINITE DEFINITE
SISTERS
LOADED
WORKSHOP
THE SHELTER
OTHER (PLEASE SPECIFY)
14.
HOW MANY OF THE FOLLOWING SOCIAL MEDIA PLATFORMS DO YOU USE? (TICK ALL THAT APPLY)
FACEBOOK
TWITTER
INSTAGRAM
SNAPCHAT
LINKEDIN
PINTEREST
TUMBLR
YOUTUBE
OTHER (PLEASE SPECIFY)
15.
WHAT IS YOUR FAVOURITE SOCIAL MEDIA PLATFORM?
FACEBOOK
TWITTER
INSTAGRAM
SNAPCHAT
LINKEDIN
PINTEREST
TUMBLR
YOUTUBE
OTHER (PLEASE SPECIFY)
16.
WHAT IS YOUR FAVOURITE WEEKLY NZ TABLOID MAGAZINE?
WOMAN'S DAY
WOMEN'S WEEKLY
NEW IDEA
NONE OF THE ABOVE
17.
HAVE YOU EVER PURCHASED ANY OF THESE AUSTRALIAN FASHION MAGAZINES? (TICK ALL THAT APPLY)
COSMOPOLITAN AUSTRALIA
FRANKIE
INSTYLE AUSTRALIA
MARIE CLAIRE AUSTRALIA
OYSTER
RUSSH
VOGUE AUSTRALIA
YEN
TEN
SMITH JOURNAL
HARPERS BAZAAR AUSTRALIA
18.
HAVE YOU EVER ATTENDED NEW ZEALAND FASHION WEEK?
YES
NO
19.
HOW IMPORTANT DO YOU THINK NEW ZEALAND FASHION WEEK IS TO THE LOCAL FASHION INDUSTRY?
EXTREMELY IMPORTANT
IMPORTANT
MEDIOCRE
NOT VERY IMPORTANT
NOT IMPORTANT AT ALL
20.
HAVE YOU EVER ATTENDED THE AUT ROOKIE SHOW?
YES
NO
21.
HAVE YOU EVER ATTENDED HEART OF THE CITY'S 'FASHION IN THE CITY' EVENTS?
YES
NO
22.
HAVE YOU EVER ATTENDED DUNEDIN I-D FASHION WEEK?
YES
NO
23.
HAVE YOU EVER ATTENDED THE WORLD OF WEARABLE ARTS SHOW?
YES
NO
24.
FROM WHICH LOCAL DIGITAL PLATFORMS DO YOU SOURCE YOUR FASHION NEWS (IF ANY)?
VIVA.CO.NZ
REMIX.CO.NZ
THEDENIZEN.CO.NZ
FQ.CO.NZ
NZGIRL.CO.NZ
STUFF.CO.NZ
MINDFOOD.CO.NZ
NOWTOLOVE.CO.NZ
FASHIONZ.CO.NZ
NZHERALD.CO.NZ
THE URBAN LIST
SAUCE MAG
OTHER (PLEASE SPECIFY)
25.
DO YOU RELY MORE ON LOCAL MEDIA OR INTERNATIONAL MEDIA FOR YOUR FASHION NEWS?
LOCAL
INTERNATIONAL
26.
WHICH KIWI FEMALE DIGITAL INFLUENCER(S) DO YOU GET FASHION INSPIRATION FROM? I.E. WHO DO YOU THINK IS A TRUE FASHION AUTHORITY? (TICK ALL THAT APPLY)
JAIME RIDGE
KATHERINE LOWE
CARMEN HUTER
NIKKI CRERAR
ANNA FITZPATRICK
JULIA & LIBBY
CHLOE ZARA
ABBY PLESTED
LILY TAURAU
MAIA COTTON
NICOLE KU
NOT JAYA
JULIETTE PERKINS
SALLY MARTIN
GEORGIA FOWLER
AMELIA FINLAYSON
LOU TYSON
MAKERE BRADNAM
PARRIS GOEBEL
THE O'NEILL TWINS
NICKY PARK
JESSICA GRUBIŠA
LEONIE BARLOW
SERENDIPITY AVE
KYLIE COOKE
SAMANTHA HAYES
LORDE
MEGAN SELLERS
EDEN BRISTOWE
EMMA KATE BOYD
INDIA YELICH-O'CONNOR
AROHA HARAWIRA
ANGIE FREDATOVICH
GRACIE TAYLOR
LAURA HADLOW
BROOKE FRASER
LIZZIE MARVELLY
MATILDA RICE
JORDAN RONDEL
ZARA MCKENZIE
CASSIDY MORRIS
LANI MOMOISEA
KAYLA CULLEN
MADDY BUDD
AMY TODD
SEEN YOUNG
AMBER PEEBLES
KERRY-LEE DEWING
SIMONE ANDERSON
FRANKIE ADAMS
ANTONIA PREEBLE
NADIA LIM
SHANNON RYAN
OTHER (PLEASE SPECIFY)
27.
WHICH KIWI MALE DIGITAL INFLUENCER(S) DO YOU GET FASHION INSPIRATION FROM? I.E. WHO DO YOU THINK IS A TRUE FASHION AUTHORITY? (TICK ALL THAT APPLY)
KEDECC (LOIC QUEDEC)
SHAUN JOHNSON
JAY REEVE
HALF OF NOTHING (BLUE HAMEL)
MARCEL GULL
BAD WEARS GOOD (VLAD TICHEN)
JONO PRYOR (JONO & BEN)
BEN BOYCE (JONO & BEN)
JONO PARKER
JAMES LOWE
MARC MOORE
STEFAN SINCLAIR
EDDIE VON DADELSZEN
DOMINIC BOWDEN
MAALA
PURE-DEVIN (DEVIN FAMILTON)
DALSKEE (DALLAN MILICH)
ANDREW PAPAS
CONNOR DEAN
TIM PHIN
LOGAN DODDS
OTHER (PLEASE SPECIFY)
28.
WHICH VALUES DO YOU PLACE MOST IMPORTANCE ON WHEN PURCHASING FASHION? (TICK ALL THAT APPLY)
PRICE
RARITY
QUALITY OF PRODUCTION
PLACE OF MANUFACTURE
WHO MADE IT
BRAND NAME
DESIGN/TREND
WHAT YOUR FRIENDS WILL THINK
MADE IN NEW ZEALAND