NH Wildlife Journal Magazine - Reader Survey

Thanks for reading New Hampshire Wildlife Journal, and for taking this survey! We want WJ to be interesting, engaging and a go-to resource for information about wildlife, conservation and outdoor recreation. These survey results will help us keep improving. The survey takes only about 5-10 minutes to complete, and your answers will remain anonymous. The magazine is produced by the NH Fish and Game Department.

Respondents who enter by December 15, 2017, and supply their names and addresses will be entered into a drawing for one of five 2017 New Hampshire Fish and Wildlife calendars. Thanks for your input!

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* How long have you been reading New Hampshire Wildlife Journal?

More than 10 years

More than 3 years

A year or more

Less than a year

Off and on...

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* Are you currently a NH Wildlife Journal subscriber?

yes

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* Do you typically read each of the following sections of the Journal?

	The first thing I read!	I always read	I usually read	I sometimes read	I usually skip this part
Message from the Director (Point of View)	Message from the Director (Point of View) The first thing I read!	Message from the Director (Point of View) I always read	Message from the Director (Point of View) I usually read	Message from the Director (Point of View) I sometimes read	Message from the Director (Point of View) I usually skip this part
Feedback (letters from readers)	Feedback (letters from readers) The first thing I read!	Feedback (letters from readers) I always read	Feedback (letters from readers) I usually read	Feedback (letters from readers) I sometimes read	Feedback (letters from readers) I usually skip this part
Feature articles	Feature articles The first thing I read!	Feature articles I always read	Feature articles I usually read	Feature articles I sometimes read	Feature articles I usually skip this part
Wild Places (outdoor recreation destination)	Wild Places (outdoor recreation destination) The first thing I read!	Wild Places (outdoor recreation destination) I always read	Wild Places (outdoor recreation destination) I usually read	Wild Places (outdoor recreation destination) I sometimes read	Wild Places (outdoor recreation destination) I usually skip this part
On the Nature Trail (encounters with NH wildlife/wildlife profiles)	On the Nature Trail (encounters with NH wildlife/wildlife profiles) The first thing I read!	On the Nature Trail (encounters with NH wildlife/wildlife profiles) I always read	On the Nature Trail (encounters with NH wildlife/wildlife profiles) I usually read	On the Nature Trail (encounters with NH wildlife/wildlife profiles) I sometimes read	On the Nature Trail (encounters with NH wildlife/wildlife profiles) I usually skip this part
Wild Ways (nature topics illustrated by Marc Sutherland)	Wild Ways (nature topics illustrated by Marc Sutherland) The first thing I read!	Wild Ways (nature topics illustrated by Marc Sutherland) I always read	Wild Ways (nature topics illustrated by Marc Sutherland) I usually read	Wild Ways (nature topics illustrated by Marc Sutherland) I sometimes read	Wild Ways (nature topics illustrated by Marc Sutherland) I usually skip this part
Conservation News	Conservation News The first thing I read!	Conservation News I always read	Conservation News I usually read	Conservation News I sometimes read	Conservation News I usually skip this part
Warden’s Watch	Warden’s Watch The first thing I read!	Warden’s Watch I always read	Warden’s Watch I usually read	Warden’s Watch I sometimes read	Warden’s Watch I usually skip this part

Question Title

* How did you first hear about NH Wildlife Journal?

From Fish and Game (website, news release, special deal, staff member)

From a friend or relative

Got it as a gift

I am a Fish and Game volunteer

From a website

Through social media

From a news story - TV, radio, newspaper, or magazine

I don't remember

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* About how much time do you spend reading a typical issue of the Journal?

More than an hour

1 hour

45 minutes

1/2 hour

15 minutes

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* Do you have any specific ideas for how we can increase the number of people who subscribe to New Hampshire Wildlife Journal?

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* Including yourself, how many people at your house usually read NH Wildlife Journal?

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* What do you do with your copy of Wildlife Journal when you're done with it?

Give it to a friend or family member (outside your home)

Leave it in a common space at work or a doctor's office, etc., for others to read

Give it to my kids' teachers

Save it

Recycle it

Throw it away

Question Title

* I read Wildlife Journal to...

	Extremely important to me	Very important	Moderately important	Slightly important	Not at all important to me
Get in-depth information about New Hampshire's fish and wildlife.	Get in-depth information about New Hampshire's fish and wildlife. Extremely important to me	Get in-depth information about New Hampshire's fish and wildlife. Very important	Get in-depth information about New Hampshire's fish and wildlife. Moderately important	Get in-depth information about New Hampshire's fish and wildlife. Slightly important	Get in-depth information about New Hampshire's fish and wildlife. Not at all important to me
Catch up on conservation news & activities in the state.	Catch up on conservation news & activities in the state. Extremely important to me	Catch up on conservation news & activities in the state. Very important	Catch up on conservation news & activities in the state. Moderately important	Catch up on conservation news & activities in the state. Slightly important	Catch up on conservation news & activities in the state. Not at all important to me
Find new places to enjoy outdoor recreation.	Find new places to enjoy outdoor recreation. Extremely important to me	Find new places to enjoy outdoor recreation. Very important	Find new places to enjoy outdoor recreation. Moderately important	Find new places to enjoy outdoor recreation. Slightly important	Find new places to enjoy outdoor recreation. Not at all important to me
Improve or expand my outdoor skills.	Improve or expand my outdoor skills. Extremely important to me	Improve or expand my outdoor skills. Very important	Improve or expand my outdoor skills. Moderately important	Improve or expand my outdoor skills. Slightly important	Improve or expand my outdoor skills. Not at all important to me
Discover new outdoor recreational activities to try.	Discover new outdoor recreational activities to try. Extremely important to me	Discover new outdoor recreational activities to try. Very important	Discover new outdoor recreational activities to try. Moderately important	Discover new outdoor recreational activities to try. Slightly important	Discover new outdoor recreational activities to try. Not at all important to me
Learn more about the work of Fish and Game and its conservation partners.	Learn more about the work of Fish and Game and its conservation partners. Extremely important to me	Learn more about the work of Fish and Game and its conservation partners. Very important	Learn more about the work of Fish and Game and its conservation partners. Moderately important	Learn more about the work of Fish and Game and its conservation partners. Slightly important	Learn more about the work of Fish and Game and its conservation partners. Not at all important to me
See outstanding photography of NH wildlife and wild places.	See outstanding photography of NH wildlife and wild places. Extremely important to me	See outstanding photography of NH wildlife and wild places. Very important	See outstanding photography of NH wildlife and wild places. Moderately important	See outstanding photography of NH wildlife and wild places. Slightly important	See outstanding photography of NH wildlife and wild places. Not at all important to me

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* How important is it to you that New Hampshire Wildlife Journal does not contain any paid advertising?

Very important

Somewhat important

I would not mind if the magazine contained paid ads

Question Title

* Do you think the articles in Wildlife Journal...?

Provide about the right amount of technical/scientific information?

Would benefit from more technical detail?

Are sometimes a little too science-based?

Other (please specify)

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* In general, the feature stories in the Journal are...

About the right length

Too short

Too long

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* Because of something I read in NH Wildlife Journal, I have...(please check all that apply)

Tried a new outdoor activity or hobby

Improved my skills at a current activity or hobby

Visited a destination described in an article

Learned something new about our native fish and wildlife

Joined a conservation organization

Donated money to a conservation cause

Changed the way I think about a particular issue

Become involved in a conservation issue

Volunteered on a wildlife or fisheries project

Been more active in getting outside with my family

Looked for more information about a particular topic

Clipped an article to save or share with a friend or family member

Other (please specify)

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* Overall, how would you rate NH Wildlife Journal as a state wildlife/conservation magazine?

Excellent

Good

Fair

Poor

NH Wildlife Journal Magazine - Reader Survey

Question Title

* How long have you been reading New Hampshire Wildlife Journal?

Question Title

* Are you currently a NH Wildlife Journal subscriber?

Question Title

* Do you typically read each of the following sections of the Journal?

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* How did you first hear about NH Wildlife Journal?

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* About how much time do you spend reading a typical issue of the Journal?

Question Title

* Do you have any specific ideas for how we can increase the number of people who subscribe to New Hampshire Wildlife Journal?

Question Title

* Including yourself, how many people at your house usually read NH Wildlife Journal?

Question Title

* What do you do with your copy of Wildlife Journal when you're done with it?

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* I read Wildlife Journal to...

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* How important is it to you that New Hampshire Wildlife Journal does not contain any paid advertising?

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* Do you think the articles in Wildlife Journal...?

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* In general, the feature stories in the Journal are...

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* Because of something I read in NH Wildlife Journal, I have...(please check all that apply)

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* Overall, how would you rate NH Wildlife Journal as a state wildlife/conservation magazine?

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* If you've never given the Journal as a gift, is there something specific that would motivate you to do so?

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* Is there a specific topic you'd like to see covered in Wildlife Journal?

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* Do you have any other comments to share with us about NH Wildlife Journal?