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Survey of Broadcast Traffic, Sales and Underwriting Departments
We are looking to see how our Underwriting/Sales Department functions in comparison to other departments, who manages copywriting and how job functions are split at other stations.
1.
What is your job title? Do you wish to share where you are located?
2.
Do you work for a commercial or public media station? Radio or TV?
3.
What is your department, and how many staff members are in the dept? Do any of them report to you?
4.
What are your job functions?
Copywriting
Proofing/approving copy for FCC compliance
Trafficking the station - building and exporting logs
Entering contracts into Traffic system
Entering client billing
Client support - sending audio, updating copy, generating affidavits and other related tasks
Identifying leads
Reports - avails, invalid copy, expiring and delinquent accounts, etc.
Selling underwriting/commercials
Implementing digital marketing campaigns
Send copy into production
Import spots
Review spots for accuracy
Review all copy to ensure proper length
Other (please add additional tasks)
5.
Who is or who are the primary copywriter(s) at your station for commercials/underwriting announcements?
If you are at a public media station, who at your station reviews and approves underwriting announcements for FCC compliance?
6.
How many daily logs do you generate/manage? Please write N/A if not relevant to your role.
7.
What is your salary range?
$10,000-$29,999
$30,000-$39,999
$40,000-$49,999
$50,000-$59,999
$60,000-$69,999
$70,000-$79,999
$80,000-$89,999
$90,000-$99,999
$100,000-$119,999
$120,000+
Hourly, commision-based or other (please specify)
8.
How many individual spots, on average, do you write/send to production per week? Please write N/A if not relevant to your role.
0-9
10-19
20-29
30-39
40-49
50-59
60-69
70-79
80-89
90-99
100+
Other (please specify)
9.
How many active clients does your station have?
0-50
50-100
100-200
200-300
300-400
400-500
500-750
750-1k
1k+
Other (please specify)